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“எண்ணிய முடிதல் வேண்டும்,

நல்லவே எண்ணல் வேண்டும்;

திண்ணிய நெஞ்சம் வேண்டும்,

தெளிந்தநல் லறிவு வேண்டும்;”

        - மகாகவி சி. சுப்பிரமணிய பாரதி

“Let my thoughts bloom into action;

Let me think only noble thoughts;

Let me have valiant heart;

Let me have a clear wisdom;"

         - Mahakavi C. Subramania Bharathiar

PROFILE

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Research Area

  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

Featured Publications

Courses Teaching

  • Operations Management
  • Corporate Communication
  • Business Ethics and Global Business Environment
  • Advanced Production Management

EDUCATION & CAREER

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Education

Ph. D.
Subject : Business Administration
Institution :  Allahabad Agricultural Institute–Deemed University
Affiliated University : Allahabad Agricultural Institute–Deemed University
Year of Award : 2006

M.B.A.
Subject : Marketing
Institution : University of Madras
Affiliated University : University of Madras
Year of Award : 2000

M. Sc., (Agri)
Subject:  Agronomy
Institution : Allahabad University
Affiliated University : Allahabad University
Year of Award : 1998

B. Sc.,(Agri)
Subject: Agriculture
Institution: Agra University
Affiliated University: Agra University
Year of Award: 1996

Career

At Bharathiar University (Reverse Order)

Professor : 29-Jan-2013 to Till Date
Associate Professor : 29-Jan-2011 to 28-Jan-2013
Reader : 29-Jan-2008 to 28-Jan-2011

Past Experience

Assistant Professor(Department of Management Studies) : May 2002 to Jan 2008 at Allahabad Agricultural Institute- Deemed University

RESEARCH AREAS

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Customer Experience

Customer experience is an interaction between an organization and a customer as professed through a customer’s conscious and subconscious intellect.Customer experience (CX) is everything related to a business that affects a customer's perception and feelings about it.

Green Consumer behavioural Model

Green marketing encounters specific challenges, determined by the vulnerability of demand, unfavourable consumer perception and high costs. Although increased awareness of environmental issues awareness of environmental issues determines a constant development of eco-demand , many consumers complain about the high prices and the unglamorous image of eco- friendly products.There is a need to identify the variables for sustainable consumption.

E- waste Management

There is an increasing acknowledgment of our impact on the environment due to our lifestyle, while the need to adopt a more sustainable approach concerning our consumption habits emerges as of particular significance. This trend regards industrial sectors affecting the consumption habits and, especially, electronic industry where the short life cycles and the rapidly developing technology have led to increased e-waste volumes. The majority of e-waste elements are led to landfills. However, their

partial recyclability, due to their material composition along with the unavoidable restrictions in landfills, has led to the development of retrieval techniques for their recycling and re-use, highlighting the significance of e-waste recycling, not only from a waste management aspect but also from a valuable materials’ retrieval aspect.

 

PUBLICATIONS

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

2021

 

2020 

56. Determinants of customer Experience and its impact on customer Loyalty towards Theme parks
      Mathi. K.M., and Bhuvaneswari.S
      Journal of XIAN UNIVERSITY OF ARCHITECTURE &TECHNOLOGY  XII, 808-827 (2020)

2019 - 2004

 

55. Customer engagement and its influences on customer satisfaction
      Mathi.K.M. and Vincent.S 
      International Journal of Management, IT and Engineering 9, 38-41 (2019)

54. Customer engagement on store loyalty
      Mathi. K. M. and Vincent .S
      International Journal of Research VIII, 3277-3291 (2019)

53. Customer Experience and its influence on Behaviour Intention
      Mathi.K.M. and Vincent .S 
      International Journal of Advance and innovative Research 6, 164-171 (2019)

52. Construction and Validation of Course design Instrument with reference to Massive open online 
      courses
      Mathi.K.M. and A.Latha
      International Journal of Scientific Research and Review, 7, 282 – 289 (2018)

51. What are the Motives of Consumers enrolling and Providers offering Massive Open Online Courses? 
      Synthesis of Literature review
      Mathi.K.M. and A.Latha
      International Journal of Scientific Research and Review 7, 277 – 281 (2018)

50. The Impact Of Service Quality, Perceived Value, Customer Satisfaction in Calculative Commitment 
      and Customer Loyalty Chain in Indian Mobile Telephone Sector
      Mathi.K.M. and Kungumapriya.A.
      IOS-JBM., Vol.20, Issue 5, Ver 6, May -2018

49. The Role of Service Quality, Perceived Value and Trust on Calculative Commitment and Loyalty 
      Intention
      Mathi.K.M. and Kungumapriya.A.
      Chinese Business Review., Vol 17, No.6 June., ISSN 1537-1506 (2018)

48. Examining the effect of affective experienantial state with affective loyalty with special reference to 
      theme park Chennai city in India
      Mathi.K.M. and Bhuvaneshwari.S.
      International Journal of Academic Research and Development 3, 199-205 (2018)

47. Drivers Of Trust and Its Effect On Behavioural Loyalty in Indian Telecommunication Industry
      Mathi.K.M. and Kungumapriya.A.
      International Journal Of Scientific Progress and Research , Issue 126, Vol 43, Number 01, 
      ISSN: 2349-4689. (2018)

46. The Effect of Perceived Usefulness on The Calculative Commitment and The Comprehensive Model of 
      Loyalty in Indian Telecommunication Industry
      Mathi.K.M. and Kungumapriya. A.
      International Journal Of Creative Research Thoughts, Vol 6 Issue 1 ISSN 2320-2882 (2018)

45. Achieving Customer Loyalty through Service Value in Indian Mobile Telephone Sector
      Mathi.K.M. and Kungumapriya. A.
      International Journal of Innovative Research Explorer,  Vol 5, Issue 1, ISSN No. 2347-6060 (2018)

44. Effect Of Service Quality And Customer Satisfaction On Customer Loyalty Of Cellular Network Service 
      Providers In Indian Market
      Mathi.K.M. and Kungumapriya. A. 
      International Journal of Advance and Innovative Research., Vol 5, Issue3 (!): (2018)

43. Understanding Customer Loyalty of Mobile Phone Users in Indian Telecommunication Industry: 
      A review of Empirical Evidences
      Mathi.K.M. and Kungumapriya. A. 
      International Journal of Research In Management and Social Science., Vol 6, Issue 1 (I), 
      ISSN 2322-0899, (2018)

42. Factors for sustainable growth
      Mathi.K.M.and Ammani Ammal.
      International Journal of Consumers and Management Research 4, 36-39 (2018)

41. Achieving Customer Loyalty through Service Value in Indian Mobile Telephone Sector
      Mathi.K.M. and Kungumapriya. A.
      International Journal of Innovative Research Explorer. Issue 1, Vol 5. Jan, ISSN No. 2347-6060 (2018)

40. Consumer behavior and post purchase cognitive dissonance of women with respect to their outfits in 
      Tamil Nadu
      Mathi. K. M. and Arthi.D. 
      International Journal of Business Management, Vol 4 No.4 Jan-Mar ISSN No. 2358-2743 (2017)

39. Attitude of working women professional towards online shopping
      Mathi. K. M. and Bhuvaneshwari.S.
      International Journal of Research in Management and Social Science 5, 56-65 (2017)

38. Assessing the factors influencing cognitive engagement with referecnce to massive open online 
      courses
      Mathi. K. M. and A.Latha 
      International Journal of Contemporary Management: Theory and Practices. ISSN 2395-4728 (2016)

37. Influence of consumption perspective on post purchase dissonance
      Mathi. K. M. and Arthi.D. 
      International Journal of Applied Research, 2, 113-119 (2016)

36. Employee satisfaction in small and medium  enterprises in Coimbatore district
      Mathi. K. M., Chidambaranathan.S 
      Global Journal For Research and Analysis, An International Journal, 30-31 (2016)

35. Challenges in Employee Retention Faced by Smes During Technology Adoption in Coimbatore District
      Mathi.K.M. and Chidambaranathan.S 
      An International Journal Paripex-Indian Journal of Research, 55-57 (2016)

34. Factors Influencing Successful Completion of Massive Open   Online Courses: A Synthesis of 
      Literature
      Mathi. K. M. and A.Latha 
      Global Journal for Research Analysis, Vol 5 Issue 1 ISSN 2277-8160. (2016)

33. Interaction effect of age and type of family on apparel’s post purchase dissonance of working women
      Mathi. K. M. and Arthi.D. 
      BEST: International Journal of Management, Information Technology and Engineering (BEST: IJMITE) 
      4, 19-24 (2016)

32. Impact of financial situation on the households investment decisions- A study on investment decision 
      making behavior
      Mathi. K. M. and Suyam Prabha. 
      AIJBSR, Vol 7,Issue1,  ISSN: 0975-749X (2015)

31. Utilitarian, conspicuous and hedonic factors affecting mobile consumer behavior in Coimbatore city
      Mathi. K. M. and Arthi.D. 
      GE-International Journal of Management Research Vol-3, Issue-1 (2015)

30. An empirical study to determine the most preferred investment avenue and factors influencing the 
      investment preference among retail investors
      Mathi.K.M. and Suyam Prabha 
      International Journal of Research in Management and Social Science Vol. 2, Issue 2 (III) 
      ISSN 2322-0899 (2014)

29. Behavioral Finance-A study on association between internal factors of individuals and their investment 
      decision making process
      Mathi. K. M. and Suyam Prabha 
      SDIMT- Management Review: Vol 2, Issue 1 Aug 2014. ISSN 2320-5814 (2014)

28. Status seeking female professional and their post purchase dissonance regarding outfits with 
      reference to Coimbatore city
      Mathi. K. M. and Arthi.D. 
      Indian Journal of Applied Research. ISSN no. 2249-555X. (2014)

27. Review of Literature on Investment Behavior of Rural Investors
      Mathi.K.M., Kugumapriya 
      International Journal of Science and Research (IJSR), ISSN (Online): 2319-7064 (2014)

26. Attitudes of undergraduate students towards entrepreneurship as a career choice in Oman
      Mathi. K. M. and Ammani Ammal.
      Journal of international academic research for multidisciplinary, ISSN: 2320-5083, Vol. 2, 
      issue 6 (2014)

25. Role relaxed and status seeking attitude of consumers with reference to four wheeler owners in 
      Coimbatore city, Tamil Nadu
      Mathi. K. M. and Arthi.D. 
      ZENITH International Journal of Multidisciplinary Research, Vol.4 (1) ISSN 2231-5780 (2014)

24. Investment pattern and the factors influencing the investment preference among different age groups
      Mathi. K. M. and Suyam Prabha 
      International Journal of Research in Management & Social Science., Vol 2, Issue 2 (III), 
      ISSN (Online): 2319-7064 (2014)

23. Role relaxed and status seeking attitude of consumers with reference to four wheeler owners in 
      Coimbatore city, Tamil Nadu
      Mathi. K. M. and Arthi.D. 
      ZENITH International Journal of Multidisciplinary Research Vol.4 (1), ISSN 2231-5780 (2014)

22. A review and a conceptual framework of role relaxed and status seeking behaviour consumer 
      behaviour
      Mathi. K. M. and Arthi.D. 
      Asia Pacific Journal of marketing and management review Vol.3 (1), ISSN 2319-2836 (2013)

21. Status seeking consumers with reference to four wheeler owners in Coimbatore city
      Mathi. K. M. and Arthi.D.
      IMPACT: International Journal of Research in Business Management 1, 23-30 (2013)

20. A study on purchasers of natural products for possibility of green marketing in Trichy and Chennai city
      Mathi. K. M. and Nathan .S 
      International Journal of Marketing and Technology 3, Issue 10, ISSN: 2249-1058 (2013)

19. A study on Non-purchasers of natural products and their product expectations for green marketing in 
      Chennai and Trichy cities
      Mathi. K. M. and Nathan .S 
      International Journal of sales and marketing management 2, 1-10 (2013)

18. HR Practices in IT sector- An overview
      Mathi. K. M. and Malathi
      International Journal of Advanced Research in management and social sciences 2, 139-146 (2013)

17. A study on factors influencing rural consumer buying behavior towards durable goods in Erode district
      Mathi. K. M. and Sarawathi. C 
      Asia Pacific Journal of Research 1, 53-60 (2013)

16. Employer and employee perception on job attrition in IT industry: A gap analysis
      Mathi. K.M. and Malathi 
      International Journal of Exclusive Management Research vol-3, Issue 1, ISSN 2249-8672 (2013)

15. Changing lifestyle and its impact on the purchase behavior among the rural customers
      Mathi. K.M. and Sarawathi. C 
      International Journal of Exclusive Management Research, vol-3 Issue 1 , ISSN 2249-8672 (2013)

14. A study on the factors influencing rate of attrition in BPO industry across the demographic profile in 
      Coimbatore district of Tamil Nadu
      Mathi. K.M. and Pandeeshwari. G 
      International Journal of emerging Business Issues, 1 Issue 3 ISSN 0975-8925 (2013)

13. Employer and Employee Perception on Job Attrition in IT Industry: A Gap Analysis
      Mathi. K.M. and Malathi. G 
      IJEMR, 3 Issue 3 - Online - ISSN 2249–2585 - Print - ISSN 2249-8672 (2013)

12. Rural consumer buying behavior towards consumer durable goods in Erode district
      Mathi. K.M. and Sarawathi. C 
      International Journal of Functional Management (ISSN 2319 - 1406)  Vol 3 Issue 2 (2013)

11. A study on evaluate the changing lifestyle and its impact on the purchase behavior among the rural 
      customers
      Mathi. K.M. and Sarawathi. C 
      IJEMR 3, 1-21 (2013)

10. A study on consumer buying behavior towards Hero moto corp in Erode
      Mathi. K.M. and Sarawathi. C 
      Global J. of Arts & Mgmt.: Rising Research Journal Publication 3, 23-28 (2013)

9. Analysis of employee attrition in Coimbatore region it Companies
    Mathi. K.M. and Malathi. G
    Global J. of Arts & Mgmt.: Rising Research Journal Publication 3, 18-22 (2013)

8. An Insight into the windmill industry with special reference to Coimbatore and Tirupur district
    Kerlin and Mathi. K.M
    Asian Journal of Multidimensional Research 2, 33-45 (2013)

7. A Study on Retailer Influence on Rural Consumer of Coimbatore District
    Mathi. K.M. and Prialatha.
    South Asian Journal of Marketing and Management Research 2, 37-48 (2012)

6. A study on consumer preference of natural personal care products in Chennai Region for adopting 
    green marketing
    Mathi. K.M. and Nathan. S 
    International Journal of Sales and Marketing Management Research and Development 2, 17-33 (2012)

5. A study on the management action profile of tribals in the Nilgiris District of Tamil Nadu
    Mathi. K.M., Raj.A., and Paul. E.R.
    International Journal of Research in Computer Applications and Management 1, 91-93 (2011)

4. A study on factors influencing rural consumer behavior towards personal care products in Coimbatore 
    district
    Mathi. K.M and Prialatha 
    International Journal of Research in Commerce and Management 2, 52-57 (2011)

3. A study on the job satisfaction in bannari amman sugars ltd., Sathyamanagalam
    Mathi. K.M and Sarawathi .C 
    JM  International Journal of HR Review I, 502-505 (2011)

2. A study on women attitude towards self help group with special references to Coimbatore district
    Mathi. K.M. and Malathi. G
    JM International Journal of Management Research I, 592-607 (2011)

1. Assessment of decision making skills among the tribal’s in the Nilgiris District of Tamil Nadu
    Mathi. K.M., Raj.A., and Paul. E.R. 
    International Journal of Current Research 3, 252-255 (2011)

 

 

      Title : Effect of different methods and doses of phosphorus on the performance of green gram
       Name of the Authors :  Mathi,K.M; Abraham.T (2003).
      Journal Name :  Agriculture Science Digest 23(4): 239-242.

     Title : Scope of Agribusiness in India
     Name of the Authors :  Mathi,KM (2004)
     Journal Name : Indian Farmers Digest, 24(5):42-44.

     Title : Rural bound- what lies in untrapped market
     Name of the Authors : Mathi,K.M (2004) 
     Journal Name : Agriculture Today,VII(9):11-13.

     Title : Book Review Article on Total Career Management
     Name of the Authors :  Mathi,K.M (2006).
     Journal Name : SCOUR. Vol I: 90.

     Title : A study on the distribution system of Guava in Allahabad District of Uttar Pradesh
     Name of the Authors :  Mathi,K.M ;Pandey.A.P. (2007).
     Journal Name : The Allahabad Farmer LXII (2): 28-33.

     Title : Mathi,K.M; Rajan.E.P.(2007).
     Name of the Authors :  Tourism in India – A versatile sector
     Journal Name : Agriculture Today.Vol X No.07 pg.57-59.

     Title : An economic evaluation of Guava processing units in Allahabad district of Uttar Pradesh
     Name of the Authors :  Mathi,K.M.,Pandey,A.P. (2007)
     Journal Name : Mathi,K.M.,Pandey,A.P. (2007)

     Title : An economic evaluation of Guava processing units in Allahabad district of Uttar Pradesh
     Name of the Authors :  Mathi,K.M.,Pandey,A.P. (2007)
     Journal Name :  Agriculture Marketing Vol. No.2:21-25.

     Title : A study on the marketing of processed guava in  Allahabad district of Uttar Pradesh
     Name of the Authors :  Mathi,K..M; Pandey.A.P.(2008).
     Journal Name : ICFAI Journal of Agriculture Economics, Vol, No. 1, pp. 7-23, January 2008.

     Title : A study on the marketing management of guava in Allahabad district of Uttat Pradesh
     Name of the Authors :  Mathi.K.M; Pandey .A.P.(2008)
     Journal Name :  Rai Management, Journal, Vol 5, pg 4-10.

    Title : A study on the perception and attitude of entrepreneurs in Coimbatore district of Tamil nadu
     Name of the Authors :  Mathi.K.M;Sumathi.K.(2009)
     Journal Name : Journal of contemporary management. RVS Journal of Management. Vol 1. No..1 .  pp 42-47.

     Title : Strategic value addition in knowledge management
     Name of the Authors :  Mathi.K.M.,Rajan.E.P(2010)
     Journal Name : Synergy. Vol 8.No.1. January pp. 42-54.

     Title : Branding for an international market
     Name of the Authors :  Mathi.K.M.,Prialatha.P (2011)
     Journal Name : Synergy, Vol.9, No.1, January , 2011.pp 75-87

     Title : A study on consumer preference for two wheelers among rural consumers of Coimbatore district
     Name of the Authors :  Mathi.K.M., Prialatha.p (2011)
     Journal Name : GIM Journal. Jan- June. Vol. 7, No.1.pp55-63.

     Title : Analysis of the organizational commitment among nurses in Coimbatore district, India
     Name of the Authors :  Mathi.K.M., Lavanya.M, (2011)
     Journal Name : Nehru Journal of Management and Research, Issue 3, Vol 1June pp76-77

     Title : Impact of organizational climate on job stress for faculties working in the Engineering colleges of Coimbatore district  of Tamil Nadu..
     Name of the Authors :  Mathi.K.M.,Rajan.E.P(2011)
     Journal Name : Journal of Commerce and Management, September .pp 32-40 Vol.1.Issue 2

    Title : A Study on the retailer influence on rural consumers of Coimbatore district
     Name of the Authors :  Mathi.K.M, Prialatha.l (2012)
     Journal Name : SAJMMR Vol. 2, Issue 6 June,pp 37-48

    Title : Word of mouth: The key to unlock hinterland
     Name of the Authors :  Mathi.K.M, Prialatha.l (2012)
     Journal Name : Volume 2, pp 81-95. April- June.pp 81-95

     Title : Personal and Home care Products for green marketing
     Name of the Authors :  Mathi.K.M., Senthil.N.C., (2013)
     Journal Name : Extension and Development, Vol-1, January, pp28-31

     Title : Personal and Home care Products for green marketing
     Name of the Authors :  Mathi.K.M., Senthil.N.C., (2013)
     Journal Name :  Journal of Research, Extension and Development, Vol-1, January, pp28-31

     Title :  A study of bottlenecks pertaining to rural marketing
     Name of the Authors :  Mathi.K.M., Prialatha.P.(2013)
     Journal Name : The Journal of Indian Management and strategy”, Volume 18, Issue 3 July-Sept., 2013. ISSN No. 0973-9335.

     Title : Path Analysis to demonstrate the relationship between different dimensions of Regular Investment and Investment satisfaction using Visual PLS
     Name of the Authors :  Mathi.K.M., Suyam Prabha,(2014)
     Journal Name : RVIM Journal of Management Research,2014Vol.6 Issue1 ISSN 0974-6722

     Title : Determinants of households decisions influence of cultural and demographic factors on investment decision making-n An empirical study among salaried investors
     Name of the Authors :  Mathi.K.M., Suyam Prabha.,(2014)
     Journal Name : SUGYAAN.,  Jan-June-2014. Vol VI, Issue II, ISSN -0975-4032.

     Title : Rise with Green” “ Sacred Heart Journal of Science and Humanities
     Name of the Authors :  MathiK.M., Stanley Vincent.,(2014)
     Journal Name : Vol.6. pp 111-115. ISSN 2277-6613

    Title : Decision making behavior study on factors encouraging individual investor for investment
     Name of the Authors :  Mathi.K.M., Suyam Prabha., (2015)
     Journal Name : Vo. 4, Issue1, January 2015. ISSN 2277-08098

     Title : Impact of family and financial position on the households investment decisions
     Name of the Authors :  Mathi.K.M., Suyam Prabha.,(2015)
     Journal Name : PRERANA- Journal of Management Thought and Practice .  Vol.7Issue 1 ISSN 0974-908X.

     Title : A study on Investment Behavior and the factors encouraging the Investment Decisions of Individual Investors
     Name of the Authors :  Mathi.K.M., Suyam Prabha.,(2015)
     Journal Name : The IASMS Journal of Business Spectrum. January Vol.VII Number 1. ISSN   0974-8016.

     Title : Recent Trends in Green Marketing“ Sacred Heart Journal of Science and Humanities
     Name of the Authors :  Mathi.K.M. Stanley Vincent., (2014)
     Journal Name : Vol.7. pp 24-30. ISSN 2277-6613.

     Title :  Examining the influence of course learning resources on learner engagement with special reference to massive open online courses.,
     Name of the Authors :  Mathi. K.M., Latha.A (2016)
     Journal Name : Intercontinental Journal of Marketing Research Review., Vol. 4. Issue 3, ISSN: 2321-0346., IF 1.590,

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TEACHING

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

  • Operations Management
  • corporate Communication
  • Business Ethics and Global Business Environment
  • Advanced Production Management

PROJECTS

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Funded Projects

 

 
 

1. UGC

Title of the project :  Capacity Building And Skill Development Of Tribals In The Nilgiris District Of Tamil Nadu

Funding Agency : UGC sponsored  Major Research  Project

Amount : Rs.  6,11,200/-

Duration :  Duration: 1.2.2010 to 1.2 2012.

 

Consultancy project

 

 

RESEARCH GUIDANCE

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

ONGOING

S.Bhuvenshwari
Title of Thesis :Customer Experience in Theme Parks
Year of Award:
Status: Ongoing

Ravi Varma
Title of Thesis:E-Waste Management
Year of Award:
Status: Ongoing

Karthick.K
Title of Thesis:Customer Experience in Beverage Industry
Year of Award:
Status: Ongoing

Karthikeyan.R
Title of Thesis :Total Quality Management
Year of Award:
Status: Ongoing

AWARDED

LAVANYA
Title of Thesis :Organisation Commitment
Year of Award:2010
Status: Completed

Senthil Nathan
Title of Thesis :Green Marketing
Year of Award:2015
Status: Completed

Suyam Prabha
Title of Thesis :Investment Pattern
Year of Award:2015
Status: Completed

G.Malathi
Title of Thesis :Job Attrition
Year of Award:2015
Status: Completed

S.Sarawathi
Title of Thesis :Rural Marketing
Year of Award:2015
Status: Completed

S.Chidambaranathan
Title of Thesis :Small and medium scale Industries
Year of Award:2015
Status: Completed

Arthi
Title of Thesis :Consumption Pattern
Year of Award:2017
Status: Completed

Latha
Title of Thesis :Effectiveness of MOOC
Year of Award:2019
Status: Completed

Kungumapriya
Title of Thesis :Relationship Marketing
Year of Award:2019
Status: Completed

Stanley Vincent
Title of Thesis :Customer Experience
Year of Award: 2019
Status: Completed

B.Krishnamurthy
Title of Thesis :Social Entrepeneurship
Year of Award:2019
Status: Completed

 
Ongoing

 

Completed

S.Pandeeshwari
Title of Thesis :Perception of consumer
Year of Award:2009
Status: Completed

Jancy
Title of Thesis : Consumer Behaviour
Year of Award:2009
Status: Completed

Antony Kerlin Vinoliya
Title of Thesis :Wind Mill in Pollachi
Year of Award:2010
Status: Completed

S.Dhandapani
Title of Thesis :Customer Relationship Management
Year of Award:2012
Status: Completed

S. Subbulakshmi
Title of Thesis :Investment Pattern among Teaching Faculty
Year of Award:2014
Status: Completed

S.Bhuvenshwari
Title of Thesis :Online consumer Behaviour
Year of Award:2015
Status: Completed

Reginold John
Title of Thesis :Work Environment Commitment
Year of Award:2017
Status: Completed

 
 

INSTITUTIONAL RESPONSIBILITIES

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

ADMINISTRATIVE (BHARATHIAR UNIVERSITY)

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Period : {from Date - to Date}
Nature of Responsibility: *****************

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Period : {from Date - to Date}
Nature of Responsibility: *****************

ALUMINI REFLECTIONS

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Awards

Academic awards

Awarding agency:  NFED
Country:  India
Purpose of award:  Senior Women Educator and Scholar Award
Year of Award:   2016

Membership

 

 

AWARDS & MEMBERSHIPS

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Awards

Academic awards

Awarding agency:  NFED
Country:  India
Purpose of award:  Senior Women Educator and Scholar Award
Year of Award:   2016

Membership

 

 

VISITS / COLLABORATIONS / OTHERS

Dr. K. Malar Mathi
Professor
Research Area
  • Marketing Management
  • Agri Business Management
  • Entrepreneur Development

0422-2428272

9486805197

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Visits

Sl.No. : 1    
Country Visited : Thailand
Duration of Visit : 5 days
Month and Year : 11th – 15thNovember 2016.   
Purpose of Visit :Research Paper Presentation

Sl.No. : 2    
Country Visited : Muscat
Duration of Visit : 2 days
Month and Year : 19th and 20th March 2018.   
Purpose of Visit :Research Paper Presentation

Sl.No. : 3    
Country Visited :  Srilanka
Duration of Visit :  2 days
Month and Year :  17th -18th Oct. 2019
Purpose of Visit :Research Paper Presentation

Collaborators

 

Others

 

 

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