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“எண்ணிய முடிதல் வேண்டும்,

நல்லவே எண்ணல் வேண்டும்;

திண்ணிய நெஞ்சம் வேண்டும்,

தெளிந்தநல் லறிவு வேண்டும்;”

        - மகாகவி சி. சுப்பிரமணிய பாரதி

“Let my thoughts bloom into action;

Let me think only noble thoughts;

Let me have valiant heart;

Let me have a clear wisdom;"

         - Mahakavi C. Subramania Bharathiar

PROFILE

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Research Area

  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

Featured Publications

  • Occupational Stress and Psychological Wellbeing - A Study On Employees In Food Delivery Services
  • Impact of International Trade on economic Growth in India: With special reference to Agricultural Sector
  • Impact of covid 19 on select public sector banks listed with national stock exchange
  • Foreign Portfolio Investment and Macro Economic factors in India.
  • A study on performance evaluation of imports and exports on

    economic growth in India
  • Pre and Post behavior of inflation during

    financial crisis
  • Nexus between the volatility of WTI crude oil price and indian exports
  • Foreign portfolio investment and macro economic factors in india
  • Impact of international trade on economic growth in India -with special reference to Agricultural sector in India

Courses Teaching

  • Financial Management
  • Research Methodology
  • Introduction to industry 4.0
  • Direct tax
  • Marketing
  • Modern Banking
  • Management accounting
  • Cost and management accounting
  • Applied cost accounting
  • GST and other indirect taxation
  • AI/ML for financial sector

EDUCATION & CAREER

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Education

Ph.D.
Subject : Commerce 
Institution : Gobi Arts And Science College
Affiliated University : Bharathiar University, Coimbatore
Year of Award : 2014

MBA., 
Subject : Finance 
Institution : Bharathiar University
Affiliated University : Bharathiar University, Coimbatore
Year of Award : 2013

PGDCA.,
Subject:  Computer Applications
Institution : Alagappa University
Affiliated University : Alagappa University, karaikudi
Year of Award : 2004

M.Phil., 
Subject : Commerce 
Institution : Bharathiar University
Affiliated University : Bharathiar University, Coimbatore
Year of Award : 1998

M.Com.,
Subject:  Commerce
Institution : Vellalar College For Women
Affiliated University : Bharathiar University, Coimbatore
Year of Award : 1996

B.B.M.,
Subject:  Business Management
Institution : Vellalar College For Women
Affiliated University : Bharathiar University, Coimbatore
Year of Award : 1994

Career

At Bharathiar University (Reverse Order)
Assistant Professor : 24th November 2016 (AN) to Till Date

Past Experience
Associate Professor & Assistant Professor : June 1998 to November 2016 at P.K.R Arts College for Women *
 

 

RESEARCH AREAS

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

PUBLICATIONS

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

 

 

Publications: Research articles in International Journals

 

 

 

S.No.

 

Name of the Authors

 

Title

 

Journal name

 

Volume

 

Page

Start- End

 

 

Year

 

       1

     Dr.M.Nirmala

 Debtors management in spinning Mills

International Contemporary Research Journal In Management And Social Science,

 

2

 

1-5

 

 2016

 

2

 

Dr.M.Nirmala

 

SHG- An

Evaluation With Special Reference To Erode District

 

International Journal of Multi Disciplinary

Research And

Development ( 2349-

5979)

 

4

 

98-101

 

2017(MARCH)

 

3.

 

Dr.M.Nirmala

 

 

Socio Economic Status Of Scheduled Caste Women Self Help Groups In Erode District

 

International Journal of Research In Commerce And Management 0976 - 2183

 

8

 

14-17

 

2017(APRIL)

4.

 

Dr.M.Nirmala

 

 

 

Consumers’ preference for online shopping- A study in

Gobichettipalayam  town

 

International journal of business and administration research review 2348-0653:

 

 

1

 

23-27

 

2017(OCT- DEC)

5.

Dr.M.Nirmala& T.K.Fathima Shajitha

Internet Addiction among Professional

College Students

Shanlax International journal of Arts, science and

Humanities(ISSN:2321- 788x)

5

167-173

JAN 2018

 

6.

Dr.M.Nirmala&

C.T.Megha

 

A study on the

impact of technology

addiction among the youngsters

Shanlax International

journal of Arts, science and

Humanities(ISSN:2321- 788x)

5

174-179

JAN 2018

 

7.

Dr.M.Nirmala& K.Kasthuri

The influence of FPI on Indian Stock Market(with special reference to NSE)

International Journal of Research and Analytical Reviews(ISSN:2348- 5138)

5

110-113

SEP 2018

 

 

 

8.

Dr.M.Nirmala& K.Kasthuri

Monetary Policy: Contribution to Agricultural

Production in India

International Journal of Research in Engineering, IT and Social Science(ISSN:2250-

0588)

8

136-139

OCT 2018

9.

Dr.M.Nirmala& K.Kasthuri

Pre and Post behavior of inflation during

financial crisis

International journal of Research and Analytical Reviews

6

126-130

Feb 2019

 

10.

Dr.M.Nirmala& M.Vadivel

A study on performance evaluation of imports and exports on

economic growth in India

The international

Journal of analytical and experimental modal

analysis

11

1025-

1032

Aug 2019

 

11.

Dr.M.Nirmala& K.Kasthuri

Foreign Portfolio Investment and Macro Economic

factors in India.

International Journal of Innovative Technology and Exploring

Engineering

8

2056-

2058

Oct 2019

 

12.

 

Dr M. Nirmala & P.valarmathi

Impact of covid 19 on select public sector banks listed with national stock exchange

 

International journal of humanities , law, and social science

 

9

 

122-127

 

2022

 




































































 

 

 

Research articles in National Journals

 

 

S.No.

Name of the Authors

 

Title

Journal name

Volume

Page Start- End

 

Year

 

1.

 Dr.D.Kamalaveni and M.Nrimala

 Buyer Behavior in Instant Products

 Indian journal of Marketing 12, 5-7 (2000)

 

12

 

5-7

 

2000

 

2.

 

M.Nirmala&N.Nancy

 

Stress management

 

 Journal of Management and Science

 

 2

 

205-207

 

2012

3.

 

    Dr.M.Nirmala

Working capital management efficiency of selected spinning mills in India

 

GASCIAN Journal of Social Science,

 

1

 

18-22

 

 2013

4.

      

      Dr.M.Nirmala

 

 Green marketing

Indo Global Journal Of Commerce and Economics

 

3

 

26-28

 

2016

5.

Dr.M.Nirmala

Women empowerment and self help

group

PIJCMR(issn:3604)

4

15-20

2017(JAN-

MAR)

6.

Dr.M.Nirmala

M. Vadivel

Growth Analysis of Private Sector Banks in India (A Special Reference to NSE Listed Banks)

Journal of Applied Science And Computations

5

1153-

1160

Nov-2018

7.

Dr.M.Nirmala& Siva Thivya. R

The role of mobile learning and wireless technology in the higher

education environment

JASC Journal of Applied Science and Computations

6

2700-

2707

Jan 2019

8.

Dr.M.Nirmala& Ayswarya B.M

The power of digital technologies and skills in Education

JASC Journal of Applied Science and Computations

6

2409-

2414

Jan 2019

9.

Dr.M.Nirmala& Fathima Shajitha

t.k

Preference of Social Media among Millennials,

Think India Journal

22

5736-

5744

Dec 2019

10.

Dr.M.Nirmala&

M. Vadivel

Performance and contribution of IT and ITeS industry towards export

Our Heritage

68

83-88

Jan 2020

11.

Dr.M.Nirmala& K. Ram Prasath

A study on the emergence of virtual wallet as a mode of digital payments

 

Our Heritage

68

355- 366

Jan 2020

12.

Dr.M.Nirmala& P.Valarmathi

Finacial Inclusion in India –Sukanya samridhi yojna scheme

Our Heritage

68

437-

442

Jan 2020

13.

Dr.M.Nirmala& Siva Thivya. R

Trends in financial inclusion and economic growth with special

reference to India

Our Heritage

68

573-

582

Jan 2020

 

14.

Dr.M.Nirmala&

K. Ram Prasath

Revolutionizing of Block Chain Technologies For Mobilizing Sustainable Development In Indian Banking Sector

Journal of Information and computational science

10

485-

492

Jan 2020

 

15.

Dr.M.Nirmala&

Siva Thivya. R

Impact crude oil price on select

macroeconomic indicators of India

Our Heritage Journal

68

9406-

9413

Jan 2020

 

16.

Dr.M.Nirmala

M. Vadivel

Impact of International Trade on economic Growth in India: With special reference to Agricultural Sector

Dogo Rangsang Research Journal

 

7

189-195

July 2020

 

17.

Siva Thivya. R &Dr.M.Nirmala

Nexus between the Volatility of WTI Crude Oil Price and Indian Exports

Journal of Xi’an University of Architecture and Technology

13

44-46

April 2021

 

 

18

Dr.M.Nirmala & Siva Thivya. R

Covid-19 pandemic-changes in crude oil price and its forecast

Aut Aut Research Journal

12

24-32

November 2021

 

 

19

Dr M Nirmala and Hidayathulla.N

Occupational Stress and Psychological Wellbeing - A Study On Employees In Food Delivery Services

 

Jurnal multidisiplin madani (MUDIMA)

2

4408-4412

Dec 2022



























































































 

 

 

 

List of Paper presentation - International Conference

1.     

 

Dr.M.Nirmala

International Conference On Business Research

9.10.2018 and 10.10.2018

Presentation

Monetary policy: contribution to agricultural productions in India

SRM institute of technology

India

2.     

 

Dr.M.Nirmala

Winning  the Marketing war-Challenges  & Responses

19.01.2019

Presentation

Social Media marketing Strategies and impact

ST. Joseph college for women

India

3.     

 

Dr.M.Nirmala

Role  of Management Education In Promoting  Entrepreneurship In The Globalised  Business Environment

28.01.2019 and 29.01.2019

Presentation

Development of venture capital in India with special emphasis on select sectors

Periyar university

India

4.     

 

Dr.M.Nirmala

Strategic Human Resource Management

6.09.2019

Presentation

A Study On Performance Evaluation of Imports and Exports on Economic Growth in India

Erode Arts College For Women

India

5.     

 

Dr.M.Nirmala

Business Research

17.12.2019 and 18.12.2019

Presentation

Revolutionizing of block chain technologies for mobilizing sustainable development in Indian banking sector

SRM Institute of science and technology

India

6.     

 

Dr.M.Nirmala

Business Research

17.12.2019 and 18.12.2019

Presentation

Preference of social media Among Millennials

SRM Institute of science and technology

India

7.     

 

Dr.M.Nirmala

Post covid management strategies : recovery, resilience and adaptation

23.04.2021 and 24.04.2021

Presentation

Covid-19 pandemic : changes in crude oil price and its forcast

Indian institute of management

India

8.     

 

Dr.M.Nirmala

 

 Empowerment of South Asia through Economic Consolidation

17.02.2021 and 18.02.2021

Presentation

 

 Crude Oil Price and its Impact on Indian Economy – An Outlook in Pre and Post Covid 19

Sree Saraswathi Thyagaraja College

 

 

 

 

India

9.     

 

Dr.M.Nirmala

“Innovation, Digitalization and Indigenisation – A Way Forward for Business and Economic Recovery in the Post Pandemic Era”

26-3-2022 to 27-3-22

Presentation

Attitude towards online courses . study of university students in the post pandemic era

PSGR krishnammal college for women

india

10. 

 

Dr.M.Nirmala

Digital business era - opportunities and challenges

20-4-2022 to 21-4-2022

Presentation

Patients perception towards online medical consultation

VET institute of arts and science

india

11. 

 

Dr.M.Nirmala

Digital business era - opportunities and challenges

20-4-2022 to 21-4-2022

Presentation

Financial performance of select pharmaceutical companies

VET institute of arts and science

india

 

 

Dr.M.Nirmala - National level - List of Paper presentation

1.     

 

Dr.M.Nirmala

e-Marketing Trends –A Platform for Digital Thinkers

16.12.2017

Presentation

Consumer’s Preference for online shopping- a study in Gobichettipalayam town

Kongu Arts and science College

India

2.     

 

Dr.M.Nirmala

Role of Finance Professionals in Cost Management, tax planning, corporate governance and organizational growth

24.01.2018

Presentation

Performance of telecommunication industry during merger and acquisition: a pre and post analysis

 

SreeSaraswathiThyagaraja College

India

3.     

 

Dr.M.Nirmala

Role of Finance Professionals in Cost Management, tax planning, corporate governance and organizational growth

24.01.2018

Presentation

Impact of CSR on the financial Performance with special reference to Infosys limited

SreeSaraswathiThyagaraja College

India

4.     

 

Dr.M.Nirmala

Role of Finance Professionals in Cost Management, tax planning, corporate governance and organizational growth

24.01.2018

Presentation

Demonization and Digital Payment – A study from Bharathiar University

SreeSaraswathiThyagaraja College

India

5.     

 

Dr.M.Nirmala

Rural Banking And AGRI-Business For Economic Transformation

24.01.2018

presentation

Effect of monetary policy on agricultural development in India

Karpagam academy of higher education

India

6.     

 

Dr.M.Nirmala

Technology Addiction Among Digital Natives –Meeting The  Challenges  

24.01.2018 and 25.01.2018

Presentation

A study on the impact of technology addiction among the youngsters

 

Bharathiar university, Department of social work

India

7.     

 

Dr.M.Nirmala

Advancement In Business In The Digital Era

20.09.2018

Presentation

Pre and post behavior of inflation during financial crisis.

Jamal Mohamed college

India

8.     

 

Dr.M.Nirmala

Financial Inclusion ;Creating Value for Banks And Boosting Economic Growth

6.01.2020 to 8.01. 2020

Presentation

A study on the emergence of virtual wallet as a mode of digital payments

Bharathiar university

India

9.     

 

Dr.M.Nirmala

Financial Inclusion ;Creating Value for Banks And Boosting Economic Growth

6.01.2020 to 8.01. 2020

Presentation

Trends in financial inclusion and economic growth with special reference to India

Bharathiar university

India

10. 

 

Dr.M.Nirmala

Financial Inclusion ;Creating Value for Banks And Boosting Economic Growth

6.01.2020 to 8.01. 2020

Presentation

Financial inclusion in India-SSY scheme

Bharathiar university

India

11. 

 

Dr.M.Nirmala

Financial Inclusion ;Creating Value for Banks And Boosting Economic Growth

6.01.2020 to 8.01. 2020

Presentation

Performance and contribution of IT  and ITES Industry towards export

Bharathiar university

India

12. 

 

Dr.M.Nirmala

Digitalization and Economic Development

11.02.2020 and 12.02.2020

Presentation

A study on exertion of artificial intelligence and its impact on agricultural sector in India.

PKR arts college for women

India

13. 

 

Dr.M.Nirmala

The Indian economy and business since in dependence

9-9-2022 to 10-9-2022

presentation

Sustainable development goals and corporate social responsibility - a study in IT sector

St. joseph institute of management - tiruchirappalli

 

india

 

Book chapters published : 

S.No

Title of the

/Chapters

Author

ISBN

Page Number

Year

PUBLISHER

1.

A study on liquididty management of spinning mills in india in the era of globalisaion

Dr a selvaraj and M nimala

978-81-910472-9-5

21-27

2012

Laser park publishing house

2.

Mutual funds

M nirmala

978-93-81430-42-2

481-484

2012

Margham publications

3.

Economic and social importance of co-operative sector

M nirmala and s kavitha

978-9382338-74-1

96-98

2013

bonfring

4.

Impact of CSR on the financial performance

with special reference to Infosys Limited

Dr.M.Nirmala Megha CT

978-81-909884-9-0

76-82

2018

Navanila Maruthi Publications

5.

Performance of

telecommunicaion Industry during

mergers and

acquisitions : A pre and post

analyis

Dr.M.Nirmala Kasthuri K

978-81-909884-9-0

90-100

2018

Navanila Maruthi Publications

6.

Demonetization and Digital Payments- A

Study

Dr.M.Nirmala Fathima Shajitha T.K.

978-81-909884-9-0

41-49

2018

Navanila Maruthi Publications

7.

A Study on financial position of selected steel companies in

India

 

M.Vadivel

Dr.M.Nirmala

978-93-90996-67-4

234-237

2021

A&E Printers

8

Attitude towards e-learning apps among university students during post pandemic era in the city of Coimbatore

 Dr.M.Nirmala & Hidayathulla n

978-9392537-35-6

34-36

2022

Bonfring

9

Factors of patients perception on online medical consultation with special reference to malappuram district

 

Dr.M.Nirmala & Hidayathulla n

978-93-91286-50-7

304-309

2022

Mayas publication

 

10

Sustainable development goals and csr : a study n it sector

Dr.M.Nirmala & Hidayathulla n

978-93-5680-771-6

44

2022

St joseph institute of management , trichy

TEACHING

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

  • Financial Management
  • Principles of Accounting
  • Insurance and Risk Management
     
  • Modern Banking
  • Financial Accounting
  • Advanced Financial Accounting
  • Enterprise Resource Planning
  • Tally
  • Management Accounting
  • Introduction to Industry 4.0
  • AI/ML for financial Sector
  • Applied cost Accounting
  • Direct tax
  • GST and other indirect taxation

PROJECTS

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Funded Projects(National Level)

UGC


Title of the project: Self help group- An evaluation with special reference to Scheduled caste women in Erode District
Funding Agency: UGC
Duration: 2014 - 2016
Amount: Rs. 2,90,000

 
 
Funded Projects

Title of the project: Crash Course on NET/SET Exam
Funding Agency: Skill Development Centre, BEICH- RUSA 2.0
Duration: 9 days
Amount: 100000

 

Consultancy Projects

 

 

RESEARCH GUIDANCE

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Ongoing

Title

Name

Completed

Title

Name

 

Ongoing-04

 

Completed

1. K.Kasthuri (submitted)
Title of the Thesis: An empirical investigation on foreign portfolio investment and macroeconomic factors in India
Date of submission: 20/12/2019
Date of award: 9 -dec-2020

2. Siva Thivya R

Title of the Thesis: "Crude oil price shock and economic outcomes among SAARC nations"

Date of submission: 22-oct-2021
Date of award: 22 - Nov - 2022

 

Ongoing-01

 

Completed-17

17. K.Ram Prasath 

Title of the Thesis: A study on financial health of select pharmaceutical companies listed in NSE

Year of award: 2021

16. Ayshwarya B.M

Title of the Thesis: Risk Return Analysis of Automobile And Fast Moving Consumer Goods Companies Listed in NSE

Year of award: 2019

15. Megha C.T

Title of the Thesis: Impact of Capital Structure On Profitability of Select Indian Public Sector Banks Listed In Bombay Stock Exchange 

Year of award: 2018

14. FathimaShajitha T.K

Title of the Thesis: Social Media Marketing Communications’ Influence On Millennial Consumers’  Attitude –A Study With Special Reference to EranaduTaluk of Malapuram District In Kerala 

Year of award: 2018

13. S.Nandhini

Title of the Thesis: Consumer’s Perception Towards Patanjali Brand –A Study In Gobichettipalayam Town

Year of award: 2017

12. S.Dhanalakshmi

Title of the Thesis: A Study On Liquidity And Profitability Management of TATA Motors Limited 

Year of award: 2016

11. K.Nandhinipriya

Title of the Thesis: A Study On Liquidity Management of Bannari Amman Sugars Limited-Sathyamangalam

Year of award: 2015

10. Kavitha

Title of the Thesis: A study on consumer preference towards milk and milk products

Year of award: 2013

9. K.Ramya

Title of the Thesis: A Study On Financial Performance In Kingfihser Airlines Limited

Year of award: 2012

8. N.Thilagavathi

Title of the Thesis: A Study On Financial Health of ACC LTD

Year of award: 2011

7. P.Suganya

Title of the Thesis: A Study On Working Capital Management In Sakthi Sugars LTD-Apakudal, Erode District

Year of award: 2010

6. S.Jeevitha

Title of the Thesis: A Study On customer Attitude Towards Water Purifier In PerunduraiTaluk

Year of award: 2009

5. P.Jeyasudha

Title of the Thesis: A Study on Spending Habits Among College Students Among Gobichettipalayam Taluk

Year of award: 2009

4. P.Gomathi

Title of the Thesis: A Study On Attitude Of Women Towards Detergent Powder In Gobichettipalayam Taluk

Year of award: 2009

3. R.Sivasangari

Title of the Thesis: A Study On Liquidity Management In Textile Industry With Special Reference To Spinning Mills 

Year of award: 2009

2. M.Kalaiveni

Title of the Thesis: A Study On Consumer Behaviour Towards FMCG Brands Among Women In SathyamangalamTaluk

Year of award: 2007

1. V.Nirmala

Title of the Thesis: A Study On Brand Loyalty And Brand Preference Towards Health Beverage In Gobichettipalayam Town

Year of award: 2005

 

Ongoing - 17

 

Completed-45

M.COM project guided 

Sl. No. Name of the candidate Title of the Dissertation Year
1 Sri kaviya s Manpower Recruitment Process and Training Management System   Apr-18
2 M.Saravanan A Study On Financial Performance of T.Stanes&Company LTD Apr-18
3 Saranya c A Study On Performance of Mutual funds-With Special Reference to Equity Linked Savings Schemes Funds   Apr-18
4 Shanthni mg A Study On Liquidity Management of ACE Pack Machine Limited ,Coimbatore Apr-18
5 Thariny k A Study On Liquidity, Solvency And Profitability Position of Sri Venkataramana Paper Milles PVT LTD, Sathyamangalam Apr-18
6 K.vijay Financial Performance of Best Engineers Pumps Private Limited, Coimbatore Apr-18
7 P.sowthanya Profitability And Liquidity Analyses of Finecast Industries, Coimbatore  Apr-18
8 V.Swathi A Study On Working Capital Management of Tamilnadu State Transport Corporation Limited , Coimbatore  Apr-19
9 D.Vanmathi A Study On Financial Performance of Best Engineers Pumps PVT LTD Apr-19
10 G.venketalakshmi Analysis of  Equity Stock Price Movements of SBI and HDFC Bank with Special Reference To NIFTY Bank Index Apr-19
11 N.thirunav ukrasu A study on select equity stock price movements with special reference to nifty fmgc index  Apr-19
12 M.vinitha A Study on Working Capital Management of Best Forgings India (P) LTD, Coimbatore  Apr-19
13 Xaviur lino A A Study  on Inventory Management of Suguna Industries ,Coimbatore  Apr-19
14 Sruthi .C.H A Study on Financial Performance of Sreevastsa Real Estates PVT LTD, Coimbatore  Apr-19
15 S.Swathi Recruitment Process and Training Management System At Cheran Pumps Private Limited ,Coimbatore  Apr-19
16 S.Vinodhini A Study on Financial Performance of manthagiri textiles, Tirupur Sep-20
17 Uma.M Purchase Management System  in popular system- Coimbatore Sep-20
18 P.SreeNivitha Financial Performance of Sakthi Finance Limited, Coimbatore Sep-20
19 G.Senthil Kumar A Study on Financial Performance of the  Gemini Motors and Machinery, Coimbatore Sep-20
20 V.Susma A Study on Working Capital Management of Eltex Super Castings- Coimabtore Sep-20
21 S.Soniya A Study on Financial Performance of the  Coimbatore murugan mills limited Sep-20
22 S soumya A study on financial performance of united garments tirupur Sep-20
23 VishnuLal .P Fiancial Performance Analysis of Reena Engineers and Contractors Pvt Ltd Sep-20
24 Preethi m A study on cash management towards nilgris co-operative marketing society Apr-21
25 Senthil kumar m A study on working capital management of sree kandan garments partnership firm tirupur Apr-21
26 Sree muthu raja s Analysis of financial performance of pallva textiles pvt limited, erode Apr-21
27 Sankaran k A study on working capital management of shree annapoorna foods, coimbatore Apr-21
28 Priyanka b A study on liquidity management of susi industries pvt limited Apr-21
29 Sindhu d A study on financial performance of geeyar fashion pvt limited tiruppur Apr-21
30 Vignesh  A study on profitability analysis of G-plast pvt limited Apr-21
31 Yuvarani r  A study on financial [performance of R.s.742 primary agri cooperative credit society, kottaiyoor Apr-21
32 Varsha A study on relationship between profitability and liquidity of south india metal company Apr-21

 

 

 

 

 

M.COM project guided 2020-2022

Reg no

Name

Project title

 

 

 

20COMB23

Raghuram.K

a study on risk and return analysis of equity stock at annamalai capital services p ltd , coimbatore

20COMB24

Rohini K

A study on capital structure analysis in ithalar industrial co-operative tea factory ltd, ithalar post , the nilgiris

20COMB25

Rshika Suresh

financial analysis of omassery regional agricultural development co-operative society ltd D2935,omassery

20COMB26

Sriram S

a study on financial health of nirubaa fabrics coimbatore

20COMB27

Vijayanand D

a study on web based employee leave management system at ak tech park pvt ltd, coimbatore

20COMB28

Vinitha V

inventory management in the coimbatore district co-operative milk producers union ltd- aavin  coimbatore

20COMB29

Yogapriya L

a study on inventory management system in sakthi sugars ltd - soya division pollachi

20COMD21

Sowndarya P

cash management in bosch diesel care coimbatore

20COMD22

Sridhar M

a study on financial performance analysis of rabwin industries pvt ltd coimbatore

20COMD23

Srividhya C

a study on working capital mangement of the mahendra pumps pvt ltd coimbatore

20COMD24

Steffi Grace B

financial statement analysis of the coimbatore city co-operative bank ltd

20COMD25

Surya R

an insight into the liquidity and profitability position of saran knites , tirupur

20COMD26

Vidhya L

investigating the relationship between receivables and liquidity - the coimbatore district co-operative milk producers union ltd - coimbatore

 

INSTITUTIONAL RESPONSIBILITIES

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

ADMINISTRATIVE (BHARATHIAR UNIVERSITY)

Board of studies (dept) - Coordinator(DEPT)

M.com FCA, M.com FT, M.com FA
Period: 2017 onwards
Nature of responsibility: Syllabus framing , 

Doctoral committee member - Subject expert
Period: 2017 onwards
Nature of responsibility: To conduct dc meeting for category B Ph.d students

project / internship / viva voce coordinator (M.com FCA, M.com FT, M.com FA)

Value added course - digital marketing  coordinator (|Commerce)

Time table preparation (Commerce)

Department coordinator of BU EDII (Entrepreneurship Development and Innovation Institute)

Inspection committee member

ALUMINI REFLECTIONS

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Awards
 

 

Membership

Academic Bodies

Member (BOS)
Vellalar college for women
Period: 2014-17

UNIVERSITY NOMINEE(BOS)
SNS RAJALAKSHMI COLLEGE
Period: 2017-19

University nominee (BOS)
Gobi Arts and Science College
Period: 2019- till date

 

AWARDS & MEMBERSHIPS

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Awards
 

 

Membership

Academic Bodies

Member (BOS)
Vellalar college for women
Period: 2014-17

UNIVERSITY NOMINEE(BOS)
SNS RAJALAKSHMI COLLEGE
Period: 2017-19

University nominee (BOS)
Gobi Arts and Science College
Period: 2019- till date

 

VISITS / COLLABORATIONS / OTHERS

Dr. M. Nirmala
Assistant Professor
Research Area
  • Finance
  • Marketing
  • Accounting
  • Human Resource Management 

0422-2428328

9487430218

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Visits

 

Recent Collaborators(Last Five Years)

 

Others