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“எண்ணிய முடிதல் வேண்டும்,
நல்லவே எண்ணல் வேண்டும்;
திண்ணிய நெஞ்சம் வேண்டும்,
தெளிந்தநல் லறிவு வேண்டும்;”
- மகாகவி சி. சுப்பிரமணிய பாரதி
“Let my thoughts bloom into action;
Let me think only noble thoughts;
Let me have valiant heart;
Let me have a clear wisdom;"
- Mahakavi C. Subramania Bharathiar
PROFILE
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
Research Area
- Marketing
- Consumer Behaviour
- Career guidance
Featured Publications
- Impact of demonetization on stock price volatility of public sector banks in India: special reference to BSE
- Association between the profile of respondents and their view on relationship lending among the micro, small and medium enterprise borrower
- Determination of consumers’ acuity on different media in influencing the popularity of retail stores
Courses Teaching
- Career Development in Social Context
- Event Management
- Organisational Behaviour
- Career Assessment and Profiling
- Career Counselling Skills
- Quantitative Research Methods
- Entrepreneurship Development
EDUCATION & CAREER
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Education
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Ph. D.
Subject : Management
Institution : Bharathiar University
Affiliated University : Bharathiar University, Coimbatore
Year of Award : 2014M.Phil.,
Subject : Management
Institution : Mananonmanium Sundaranar University
Affiliated University : Mananonmanium Sundaranar University
Year of Award : 2010M.B.A.,
Subject: Marketing, Finance
Institution : Karunya University
Affiliated University : Karunya University, Coimbatore
Year of Award : 2009
- Career
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At Bharathiar University (Reverse Order)
Assistant Professor : November 2016 to Till Date
Assistant Professor (B.Voc.) : April 2015 to November 2016Past Experience
Assistant Professor : May 2014 to April 2015 at PARK's College of Arts and Science
RESEARCH AREAS
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
PUBLICATIONS
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
Reverse Chronological Order
- 2021
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- 2020
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- 2019-2004
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2. Pricing Methods in 4p’s
C. Dhayanand and P. Nandha Kumar
Shanlax International Journal of Management 5, 74-77 (2017)1. Determination of Consumers’ Acuity on Different Media in Influencing the Popularity of Retail Stores
C. Dhayanand and Lakshmi Subbramani
International journal of Engineering Science Innovation 6, 83-86 (2017)
National Publications - Reverse Chronological Order
- 2021
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- 2020
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- 2019-2011
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5. C. Dhayanand
A Study on Consumer Attitude and Buying Behaviour towards Milk and Milk Products in Coimbatore District
KICMA Research Journal of Management 5, 57-58 (2019)4. C. Dhayanand
Understanding Customer Brand Loyalty on Dairy Products in Coimbatore District
KICMA Research Journal of Management 3, 5-9 (2017)3. C. Dhayanand and Dr. S. Mahalingam
An Analysis of Consumer Attitude towards Selection of Retail Stores for purchase Decision in Kanyakumari District
RVS Journal of Management 6, 61-67 (2013)2. C. Dhayanand
A Study on Effectiveness of Customer Retention Strategies and its Implications in the Global Competitiveness of Retail Stores in Coimbatore City- Customer Perceptive
Journal of Management and Science 1, 90-96 (2012)1. C. Dhayanand and Dr. S. Mahalingam
Analysis of Retailers’ Magnetism and Retention Strategies of Customers in Kanyakumari District
TATVA 8, 64-68 (2011)
C. Dhayanand, Dr. A. Vimala, and Dr. S. Sadhasivam
Oviya Publications, June 2017, ISBN: 978-93-86150-49-3
TEACHING
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
PROJECTS
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Funded Projects
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National Level
RUSA
Title of the project: Offering Skill Certification Course and providing certification
Funding Agency: RUSA
Duration: Dec 2019
Amount: Rs. 8,00,000/- - Department Level Projects
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UGC
Title of the project: M.Voc. Artificial Intelligence
Funding Agency: UGC
Duration: 2019 - Consultancy Projects
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RESEARCH GUIDANCE
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Ongoing
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- Completed
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INSTITUTIONAL RESPONSIBILITIES
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- ADMINISTRATIVE (BHARATHIAR UNIVERSITY)
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1. Governing body member
Member, UGC and Bharathiar University
Period: 12 Nov 2019 - Till date
Nature of Responsibility: Review the functioning of B.Voc. course2. Co-organiser of Placement
Dept Co-ordinator, Bharathiar University
Period: Nov 2016 - Till date
Nature of Responsibility: Organising Placement for students of BU and affiliated colleges3. University representative for the examination of CPP
University representative, Bharathiar University
Period: 4 Jan 2017 - 11 Jan 2017
Nature of Responsibility: Ensuring fair conduct of the examination4. Department coordinator for the school of distance education for the Career Guidance course
Department coordinator, Bharathiar University
Period: Oct 2017 - Till date
Nature of Responsibility: Arranging classes for the career guidance and coordinating students5. Department Member in the “Eco-Vigilance Team” for the University
Member, Bharathiar University
Period: Oct 2017 - Till date
Nature of Responsibility: Ensuring the plastic free environment in department level6. Department Semester Examination co-ordinator
Dept Coordinator, Bharathiar University
Period: April 2018 and 2019
Nature of Responsibility: Exam hall, invigilation arrangements and question paper issuing7. Department NIRF co-ordinator
Dept Coordinator, Bharathiar University
Period: Aug 2018 - Till date
Nature of Responsibility: File maintenance and ensuring it reaches the university coordinator8. University representative to attend the Consultative meeting at State Institute of Rural Development & Panchayat Raj, Chennai
University representative, Bharathiar University and State Institute of Rural Development & Panchayat Raj, Chennai
Period: April 2019
Nature of Responsibility: Representing University and explaining the extension activities of the university in seeking the coordination activities between both institutions9. Member for the B.Voc. guest faculty selection committee
Member, Bharathiar University
Period: July 2019
Nature of Responsibility: Selecting guest faculty for B.Voc. courses10. Deputy project director of Skill development centre, B-EICH, RUSA 2.0
Deputy project director, Bharathiar University
Period: Aug 2019 - Till date
Nature of Responsibility: Coordinating skill development activities for the students of Bharathiar University11. Member of the empanelment committee to provide free coaching for competitive exams
Member, Bharathiar University and Employment office, Cbe
Period: Sep 2017 - Till date
Nature of Responsibility: Organising coaching classes, arranging resource persons, ensuring student training12. Member for BoS in the Dept
Member, Bharathiar University
Period: 2017 onwards
Nature of Responsibility: Framing syllabus for the B.Voc. and M.A. Career Guidance students in coordination with the other subject and industry experts13. Member for the EVM/VVPAT Awareness Programme for the General Election to Lok Sabha, 2019
Member, Bharathiar University and Election commission
Period: Sep 2019 - May 2019
Nature of Responsibility: Creating awareness to the student community to ensure 100% voting14. Dept. coordinator, for organising curriculum introductory programme of CompTIA, US with UTL Technologies
Dept. coordinator, Bharathiar University
Period: April 2019
Nature of Responsibility: Co-organising the placement officers meet for the programme and taking the industry oriented courses to the students15. Member of Hall management team for the Formation Day
Member, Bharathiar University
Period: Jan 2020
Nature of Responsibility: Ensuring the hall arranged properly for the programme with the team members16. Member of Guest and Student refreshment team for the special graduation function
Member, Bharathiar University
Period: Feb 2020
Nature of Responsibility: Ensuring arrangement of refreshment and reaching the persons promptly with the team members
ALUMINI REFLECTIONS
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Awards
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- Membership
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AWARDS & MEMBERSHIPS
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Awards
-
- Membership
-
VISITS / COLLABORATIONS / OTHERS
- Marketing
- Consumer Behaviour
- Career guidance
dhayanand.c@buc.edu.in
6374791572
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Visits
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- Collaborators
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- Others
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