Faculty Members | Bharathiar University

PROFILE

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

0422-2428261

rupaguna@buc.edu.in

9488166255

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

Featured Publications

Courses Teaching

Organizational Behavior
Human Resource Management
Performance Management Systems
Organizational Development
Managing Interpersonal Effectiveness
Training and Development

EDUCATION & CAREER

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

0422-2428261

rupaguna@buc.edu.in

9488166255

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Education

Ph. D.
Subject : Management
Institution : CIMAT
Affiliated University : Bharathiar University
Year of Award : VivaVoce-2004 / Degree Awarded-2006

M. Sc.,
Subject : Applied Psychology
Institution : Bharathiar University
Affiliated University : Bharathiar University
Year of Award : 2011

M.B.A.
Subject : Management
Institution : Avinashilingam (Deemed) University
Affiliated University : Avinashilingam (Deemed) University
Year of Award : 1997

B. Sc.,
Subject : Physics
Institution : Bharathiar University
Affiliated University: Bharathiar University
Year of Award : 1994

Career

At Bharathiar University (Reverse Order)
Director i/c and Professor : 1st Oct 2018 to Till Date
Professor : 18th Jan, 2014 to Till date
Associate Professor : 18th Jan, 2011 to 18th Jan, 2014
Reader : 18th January, 2008 to18th Jan 2011

Past Experience
Assistant Professor : 25th Oct 2006 to 17th January 2008 at PSGR Krishnammal College for Women, School of Management Studies
Assistant Professor : 7th August 2004 (A.N.) to 15th March 2005 at Coimbatore Institute of Management and Technology
Lecturer : 23rd June 1999 to 7 th August 2004(F.N.) at Coimbatore Institute of Management & Technology
Lecturer : 09th July 1997 to 29th April 1998 at S.N.R and Sons renamed as Sri Ramakrishna Arts and Science College

RESEARCH AREAS

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

0422-2428261

rupaguna@buc.edu.in

9488166255

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Skill Development and Talent Management,Human Resource Development

Skill assessment and skill gap analysis have been done for some select sectors like textiles and automobiles.
Talent pillars are analyzed and talent crunch and the strategies to overcome have been discussed.
In human Resource Development leadership training, succession planning and filling succession gaps, performance counseling and behavioral training in various industrial sectors have been analyzed.

Performance Management System in various Industries

Performance parameters for industries are identified; performance measurement and comparing against the standards have been done to know the performance gap. Accordingly performance enhancement with strategic approach has been developed. Employee’s performance intentions and aspirations were also gauged for IT & ITES industries, in marketing perspectives dealers performance have been measured for dealers and organizations sales decisions / advantages.

Corporate Social Responsibility, Institutional Building

Corporate Social Responsibility (CSR) initiatives, organizations policy aspects, CSR prevalence in MSME or SMEs, internal CSR and their impact on employee performance, community services and networking employees role and employees role in executing CSR proposals were the theme taken for research and publications.

CSR gaining momentum after the strategy mandate pronounced by the financial regulatory body of India. The integration of CSR spending is missing throughout and across the sections which are found to be real time challenges to be sorted out. Further researches are being planned addressing to the specified gaps.

Leadership

Academic leadership has some special traits and that are to be horned in a systematic manner. There are some specific wings in academic body which takes care of identifying and developing such qualities. The inadequacies are evident and strategies are drawn. Such strategic approaches become part of the research studies conducted. Further, women academic leadership is also a vital area which needs some appropriate solutions which were taken for research.

PUBLICATIONS

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

0422-2428261

rupaguna@buc.edu.in

9488166255

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

2021

2020

Interaction Effect of Organizational Value on Corporate Social Responsibility practices of Indian SME’s
Arunmozhi and Rupa Gunaseelan
International of Psychosocial Rehabilitation Vol. 24, Issue 5 (2020)
E-Mobility Mantra – For a Clean, Green Responsible India
Rupa Gunaseelan, Arunmozhi and Sumandiran
Science, Technology and Development Vol. IX, Issue IV (2020)
Supply chain perspective and logistics of spices in Indian retail industry
Krishnaraj, Rupa Gunaseelan, Arunmozhi & Sumandiran
Materials Today: Proceedings
Role of dual work stress on wellbeing among working women constables in Coimbatore city –
An Empirical Study,
Nandhini and Rupa Gunaseelan
International Research Journal of Multi-Disciplinary Studies Vol.4, Special Issue 7

2019 - 2004

A Study on Mediating Effect of Altruistic Behavior on Benevolent Leadership and Psychological Well-Being,
Vinitha Sree and Rupa Gunaseelan,
Arabian Journal of Business and Management Review,
(2019).
Relationship between selective human resource interventions and work life balance in information technology industry in Bangalore,
Rupa Gunaseelan,
International Journal of Creative Research Thoughts,
Vol. 6, Issue 1, (2018).
Evaluating differences in entrepreneurial intentions and desirability among the graduate students with special reference to Coimbatore district,
Raja, Vinitha Sree, & Rupa Gunaseelan,
International Journal of Academic Research and Development,
(2018).
Corporate Engagement in Corporate Communications of Indian firms
Arunmozhi & Rupa Gunaseelan,
Shanlax International Journal
Vol. 4, Issue 3, (2018).
Impact of perceived internal corporate social responsibility on organizational identity: A Micro perspectives analysis,
Arunmozhi & Rupa Gunaseelan,
International Journal for research in engineering application and management
(2018).
Agricultural supply chain management through regulated agricultural marketing – the way ahead,
Sathyamoorthy & Rupa Gunaseelan,
PRIMAX Foundation,
Vol.7, (2018).
Work life Balance and Information Technology Industry in Bangalore,
Rupa Gunaseelan,
International Journal of Creative Research Thoughts,
Vol. 6, Issue 1, (2018).
Evaluation of export’s perspectives on Human Resources Training in the context of the 2011 Great East Japan Earthquake and Tsunami,
Preethi arora, Rupa Gunaseelan & Rajesh Arora,
International Journal in Management, Science and Technology,
Vol 5, No.1, (2017).
Engagement at Work: A Qualitative Analysis from Reviews of the Relevant Literatures,
Iswarya & Rupa Gunaseelan,
Research Chronicler,
(2017).
Linking employee engagement, high performance work practices and leader-member exchange to innovative work behaviour: An empirical examination on IT employees
Iswarya, Gowtham Raaj & Rupa Gunaseelan,
International Journal of Innovative Knowledge Concept
Vol.5, Issue 10, (2017).
Leader initiating structure and leader consideration as predictors of employee’s adaptive performance: An empirical study,
Vinitha Sree & Rupa Gunaseelan,
AJM - Asian Journal of Management,
Vol. 8, Issue 3, (2017).
A study on leader supportive behaviour and its impact on self-efficacy,
Vinitha Sree & Rupa Gunaseelan,
International Journal of Entrepreneurship and business environment perspectives –Pezzottaite Journals
Vol. 6, No.1, (2017).
Assessment of an International disaster response team’s perspective on Human Resource Training in the context of the 2011 Great east japan earthquake and tsunami,
Preethi Arora, Rupa Gunaseelan & Rajesh Arora,
Indian Journal of Management, Science and Technology,
Vol.5, No.1, (2017).
Performance of Indian Inc. and corporate social responsibility,
Arunmozhi & Rupa Gunaseelan,
Vichaara – An International Journal of Management,
Vol 3, No 2, (2017).
Leader Initiating Structure and Leader Consideration as Predictors of Employees’ Adaptive Performance: An Empirical Study,
Vinitha Sree & Rupa Gunaseelan,
Asian Journal of Management,
(2017).
Assessment of the market potential of business to business E-Commerce,
Fazeen Rasheed A K and Dr Rupa Gunaseelan,
Research Directions,
Vol. 4, Issue 12, (2017).
Transforming education for social change and business excellence,
Vinitha sree & Rupa Gunaseelan,
Pezzottaite Journals,
Vol. 6, No. 137, (2017).
Dark Leadership and its Impact on Work Place Spirituality: An Empirical Study,
Gowthamraaj & Rupa Gunaseelan,
Purushartha Journal,
Vol x, No1, (2016).
Subordinates perception towards their leader’s destructive behavior:An empirical study among BPO employees,
Gowthamraaj & Rupa Gunaseelan,
Pezzottaite Journals,
(2016).
Exploring the impact of gender and experience levels on destructive leadership,
Gowthamraaj & Rupa Gunaseelan,
Primax International Journal of Commerce and Management Research,
Vol. IV, Issue.2, 2321-3604, (2016).
Subordinates perception towards leader’s destructive behaviour: An empirical study conducted among BPO employees,
GowthamRaaj & Rupa Gunaseelan,
Pezzottaitte Journals, International journal of organizational behaviour and management perspectives,
Vol. 5, No.4, (2016).
Principals’ transformational leadership and teachers’ work engagement - a relationship study,
Roohi Kursheed Khan & Rupa Gunaseelan,
I J A B E R,
Vol. 14, No. 8, 5557-5570, (2016).
Destructive leadership and subordinates intention to leave,
GowthamRaaj & Rupa Gunaseelan,
Paripex - Indian Journal of Research-An International Journal,
(2016).
Exploring work engagement in Indian context,
Roohi Kursheed Khan.& Rupa Gunaseelan,
SRM Management Digest,
(2015).
Evaluation of an international disaster response team’s perspective post 2011 Japan multiple disasters: pivotal learning in human resource management,
Preethi Arora, Rupa Gunaseelan & Janak R Bhardwaj,
Journal of Strategic Human Resource Management,
Vol. 4, Issue 3, (2015).
Antecedences of work exhaustion among banking marketing executives in Coimbatore city - an empirical view,
GowthamRaaj & Rupa Gunaseelan,
European Journal of Commerce and Management,
2015).
Organizational culture and work engagement - a relationship study,
Roohi Kursheed Khan & Rupa Gunaseelan,
Sugyaan Journal of Management,
(2015).
Identification and Confirmation of Variables Influencing Manufacturer - Dealer Relationships for Steel and Allied Products
Shailendra Dasari, Rupa Gunaseelan & Geetha Suresh
Indian Journal of Marketing,
Vol. 45, Issue 3 (2015).
Principals’ leaderships’ impact on work engagement of government school teachers in Chennai city,
Roohi Kursheed Khan, & Rupa Gunaseelan,
European Journal of Commerce and Management,
(2015).
Impact of education on entrepreneurial intention and motivation - a comparative study between MBA and Non MBA,
Gowtham Raaj, Rupa Gunaseelan & Roohi Kursheed Khan,
GE - International Journal of Management Research,
(2014).
A study on the perception of private school teachers’ on their principal leadership capacities - an empirical view,
Roohi Kursheed Khan.S, Rupa Gunaseelan & Gowtham Raaj,
GE - International Journal of Management Research,
(2014).
Conceptual overview of emerging work stress related constructs - a management perspective,
Roohi Kursheed Khan, & Rupa Gunaseelan,
Conceptual Overview of emerging work stress related constructs- A management perspective,
(2014).
Lessons for managers - in bhagavad gita,
Rupa Gunaseelan,
Vichaara an International Journal of Management,
(2014)
Customer’s expectation towards shopping behaviour in retail outlets,
Rupa Gunaseelan & R. Chitra,
International Journal of Research in Business Management,
Vol. 2, Issue 2, 43-52 (2014).
Impact of person- environment fit onjob satisfaction : a study conducted among employees of roots industries India ltd Coimbatore
Rupa Gunaseelan,
Vichaara An International Journal of Management,
(2014).
Emerging trends in the management of disasters and mass casualty incidents,
Preeti Arora, Rupa Gunaseelan & Rajesh Arora,
CAB Reviews, CABI, Wallingford, UK,
Vol.8, No.046, 1-4, (2013).
Analysis of factors influencing employee turnover for effective succession planning,
Rupa Gunaseelan & Dhanabagiyam,
JIMS – IJOURNET,
Vol. 8, Issue 3 (2013).
Loopholes in judicial system – paves way to violence against women,
Kamalaveni & Rupa Gunaseelan,
OSR Journal of Humanities and Social Science,
(2013).
Perception of managers towards the benefits and applications of 360,
Rupa Gunaseelan & Krishnaveni,
Intensity – International Journal of Applied Social Science Research,
No.1, Vol. 1, (2013).
Serving leadership pipeline through multi-rater feedback,
Rupa Gunaseelan & Dhanabagiyam,
Intensity – International Journal of Applied Social Science Research,
No.1, Vol. 2 (2013).
Doctors commitment through hr initiatives: a study conducted at selected hospitals of Coimbatore,
Rupa Gunaseelan & Jagajeevan,
Intensity – International Journal of Applied Social Science Research,
No.1, Vol. 1, (2012).
Gap analysis for skill development in knitwear industry Tirupur,
Zenetta & Rupa Gunaseelan
Prerana – Journal of Management Thought and Practice,
Vol. 4, Issue 1 (2012).
A study on the impact of work environment on employee performance,
Bindu Anto Ollukkaran & Rupa Gunaseelan
Namex International Journal of Management Research
Vol. 2, Issue No. 2 (2012).
Succession planning in Indian banking system: a study conducted among bank officers of Coimbatore,
Rupa Gunaseelan & S.Dhana Bagiyam,
International Journal of Research in Computer Application and Management,
(2012).
Relationship marketing: an overview
Rupa Gunaseelan & Dasari,
Indian Journal of Marketing,
Vol.42, No.12 (2012).
Causes and consequences of attrition in selected organizations in Bangalore
Rupa Gunaseelan & Zennetta,
Asian Academic Research Journal if Social Sciences,
Vol.1, Issue 4 (2012).
A study on managerial skill development practices in Indian knitwear industry,
Rupa Gunaseelan,
JM Journal of HR Review,
Vol. 1 (2011).
Study of impact of human resource development practices on the doctor’s commitment towards their hospitals,
Rupa Gunaseelan,
FOCUS, International Journal of Management Digest, Indigo Press India Pvt Ltd,
Issue 1, Vol. 7 (2011).
Integrating Leadership Development and Succession Planning for Innovative Practices in HRM,
Rupa Gunaseelan,
Nehru Institute of Management, Coimbatore,
Vol. 1, Issue 3, (2011).
A study on factors influencing organizational commitment of automobile mechanics in an industrial town of Tamil Nadu,
Rupa Gunaseelan,
Prahandhan: Indian Journal of Management, New Delhi,
Vol. 10, (2010).
Team Building,
Rupa Gunaseelan,
SIEMA Magazine
Special Issue, Vol ix, No. 1, (2010).
Trends in the Growth of ICICI Mutual Funds,
Rupa Gunaseelan & Ramanujam,
Adarsh Journal of Management Research,
Vol. 3, Issue 1, (2010).
The power of human sigma: an enunciation,
Rupa Gunaseelan,
HRM Review: Special Issue,
Vol x, No. 4, (2010).
Doctor’s job commitment and its impact on performance of Hospitals,
Rupa Gunaseelan & Jagajeevan,
Business Vision- Management and Business Journal,
Vol. 6, No. 4, (2009).
Is Indian Academia ready to Usher in student centric learning?
Rupa Gunaseelan & Sailendra Dasari,
HRD Times,
(2009).
Impact of faculty development practices on job satisfaction,
Rupa Gunaseelan,
GIM Journal of Management,
(2008).
Industry- academia partnership: A solution to manpower shortage,
Rupa Gunaseelan,
HRD Times,

Tab 2 Content

Tab 3 Content

Tab 4 Content

Books

Suitability and effectiveness of iso 9000 standards in Indian manufacturing
industries,
K Rupa,
Vimal Jothi Publications, 1998
Employees perception assessment in BPO Industry,
Rupa Gunaseelan,
Amoga Publications, 2007.
Management Principles and Practices,
Rupa Gunaseelan & Kulandisamy,
Vikas Publishing house, 2013, ISBN: 978-93-23872-16-1
Emerging trends in textiles, apparel production and management
Rupa Gunaseelann,
Oviya Publications, Coimbatore, Tamil Nadu, 2013.
Fashion insights in industry,
Rupa Gunaseelan & Grace Annapoorani,
Himalaya Publishing House, 2014, ISBN: 978-93-5097-678-4.
Women and leadership,
Rupa Gunaseelan, Mangayarkarasi, Kamalaveni & Kausalya,
Oviya Publications, Coimbatore, 2014.
Gender audit,
Rupa Gunaseelan, Mangayarkarasi, Kamalaveni & Kausalya,
Bharathiar University Press, 2014.
Women in patriachical society,
Rupa Gunaseelan, Mangayarkarasi, Kamalaveni & Kausalya,
Bharathiar University Press, 2014.
Management in tamil literature,
Rupa Gunaseelan & Kulandisamy,
Himalaya Publishing House, 2016, ISBN: 978-93-5262-000-5
Multi-rater feedback system for succession planning: a study conducted at banking industry,
Rupa Gunaseelan & Dhanabagiyam,
Lap Lambert Academic Publishing; 1 edition, 2017, ISBN-10: 3330318023, ISBN-13: 978-3330318021
Management Principles and Practices – Version 2,
Rupa Gunaseelan & Kulandisamy,
Vikas Publishing house, 2017, ISBN: 978-93-25974-19-7.
Prevalence and influence of destructive leadership behaviour,
Rupa Gunaseelan & Gowtham Raaj,
Scholar’s press, Gemstone Books, 2018, ISBN 10: 6202310626, ISBN 13: 978-620-2-31062-8
Evaluating the Antecedents of Work Engagement of School teachers
An empirical investigation conducted in Chennai District,
Rupa Gunaseelan & Roohi Kursheed Khan,
LAP LAMBERT Academic Publishing, 2018, ISBN-13: 978-613-7-33186-6, ISBN-10: 6137331865.
Scientific Applications for Sustaining Biodiversity,
Rupa Gunaseelan & Pavithra,
Vikas Publishing house, 2017, ISBN: 978-93-25974-19-7.

Book Chapters (Year Wise):

Emerging operations paradigm,
Rupa Gunaseelan & Zenetta Rosaline,
School of Management, Karunya University,
Book of abstracts, 17 -18.
Alchemy of management excellence,
Rupa Gunaseelan
Book of Abstracts of Chinmaya Mission College and
Chinmaya institute of management and technology
28 – 30.
Impact of globalization on Indian industries and foreign trade,
Rupa Gunaseelan,
Conference proceedings of UGC Sponsored National Level Seminar,
Khadir Mohideen College, Vol. 111, 2010.
Post-globalization and emerging world order,
Rupa Gunaseelan,
Conference Proceedings of International congress on social philosophy,
Annamalai University, 2010.
Marketing innovations for emerging markets,
Rupa Gunaseelan,
IES-Value addition through Education,
Excel Books, 2010.
Think global go rural,
Rupa Gunaseelan &Danabakayam,
Excel Books,
ISBN: 978-81-7446-836-9.
Entrepreneurial Intentions and behavior among the college students in Coimbatore
Rupa Gunaseelan,
Malaya University, Malaysia,
2011.
Informal economy and vocational training in the context of Tirupur knitwear industry,
Rupa Gunaseelan
RVS Institute of Management Studies and Research, Coimbatore 2012, Page: 361,
ISBN: 978-93-80043-86-9.
Emerging trends in global business: training in organizations – an overview,
Rupa Gunaseelan & Roohi Kursheed Khan,
BSMED, RVS Institute of Management Studies and Research, Coimbatore 2012,
ISBN NO: 978-93-81537-00-8.
Managerial skill gap analysis,
Rupa Gunaseelan & Zenetta Rosline,
BSMED, Himalaya Publishing House, 2012, Page: 139.
ISBN NO: 978-93-5097-809-2.
The skilled labour supply phenomenon – highlights from Tirupur knitwear,
Rupa Gunaseelan,
Recent Trends in Textile Technology and Management Nodal Centre for Up gradation of
Textile Education, 2012,
ISBN No: 978-81-923563-0-3
360 degree method of performance management system,
Rupa Gunaseelan,
Human Resources Management Practices for Organisational Sustainability, 2012,
ISBN NO.978-93-80449-16-6.
Emerging research paradigms in social sciences: organisational work stress
among women employees,
Bindu Anto Ollukkaran &Rupa Gunaseelan,
Department of Commerce, Bharathiar University, 2013,
ISBN NO: 978-93-82951-33-9.
Emerging research paradigms in social sciences: Impact of core banking system on business growth,
James &Rupa Gunaseelan,
Dept. of Commerce, Bharathiar University,
ISBN NO: 978-93-82951-33-9.
Emerging research paradigms in social sciences,
K K Venkataraman &Rupa Gunaseelan,
Department of Commerce, Bharathiar University and R&D, 2013,
ISBN NO: 978-93-82951-33-9.
Disaster management: medical preparedness, response and homeland security
G Rupa & Preethi, Rajesh Arora , Raman Chawla & J.R. Bhardwaj,
CBI Press,
2013.
Impact of work antecedents on work family conflict among professional Rupa Gunaseelan,
Rupa Gunaseelan,
Department of women studies, Oviya Press, 2014, Pages: 5-15,
ISBN NO: 978-81-909890-9-0.
Customer relationship management,
Rupa Gunaseelan,
Vijay Nicole Imprints Private Ltd., 2014,
ISBN-13:978 -81 -8209-215-0, ISBN- 10:81-8209-215-9..
Recent trends in occupational inequality places – an international perspectives,
Amudha &Rupa Gunaseelan,
Department of women studies, 2015,
ISBN NO: 819077300-3.
Spirituality in work places: servant leadership - Swami Vivekananda as role model,
Rupa Gunaseelan &Kulandaiswamy,
Bonfring Intellectual Integrity, 2016,
ISBN NO: 978-93-85477-67-6.
Recent trends in textiles technology and management,
Rupa Gunaseelan, Nisha & S Grace Annapoorani,
Sarthar vallabhai patel Int. school of textile management
ISBN NO: 978-81-923563-0-3.

Tab 6 Content

TEACHING

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

0422-2428261

rupaguna@buc.edu.in

9488166255

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Courses Teaching

Organizational Behavior
Human Resource Management
Performance Management Systems
Organizational Development
Managing Interpersonal Effectiveness
Training and Development

Course Materials

content

PROJECTS

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

0422-2428261

rupaguna@buc.edu.in

9488166255

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Funded Projects(National Level)

Ongoing - 01
Completed - 10

1. UGC

Title of the project : Supply of skilled labour to the industrial units in Coimbatore

Funding Agency : UGC F No.5-75(8)/2008(HRP)

Amount : Rs 5,61,000

Duration : 2009 – 2011

2. UGC

Title of the project : Innovative Programme Textiles and Apparel Design

Funding Agency : UGC – Innovative Programme

Amount : Rs. 60,00,000

Duration : 2010-2011

3. NCW

Title of the project :Digital Skill development in Rural India

Funding Agency : NCW

Amount : Rs. 8,00,000

Duration : 2019

4. DDE

Title of the project : Vocational Skill Development in Textile testing

Funding Agency : DDE, New Delhi, Bharathiar University

Amount : Rs. 1,00,000

Duration : May 2011

5. UGC

Title of the project : Capacity Building for women Managers in Hr Education

Funding Agency : UGC Funded

Amount : Rs. 2,50,000

Duration : 25th July 2010

6. DIC

Title of the project : Trainers training programme scheme from DIC for DIC staff funded by EDI

Funding Agency : DIC and EDI funded

Amount : Rs. 2,00,000

Duration : Aug 2012

7. EDI

Title of the project : PMEGP,EDI

Funding Agency : EDI funded

Amount : Rs. 2,50,000

Duration : March 2012

8. EDI

Title of the project : UYEGP, EDI

Funding Agency : EDI funded

Amount : Rs. 2,50,000

Duration : March 2012

9. EDI

Title of the project : NEEDS,EDI

Funding Agency : EDI funded

Amount : Rs. 2,50,000

Duration : May 2014

10. EDI

Title of the project : Entrepreneurship and Women Entrepreneurship– Skill development 25 days programme (3prgs)

Funding Agency : EDI funded

Amount : Rs. 1,00,000

Duration : 21.11.2013 - 24.12

1. RUSA

Title of the project : Coordinator -RUSA PHASE II

Funding Agency : RUSA –PHASE II ENTREPRENEURSHIP, INNOVATION AND CAREER HUB

Amount : Rs. 50 Crores

Duration : MHRD – ON GOING

Consultancy Projects

Ongoing
Completed-02

1. Amoga

Title of the project : 4 months, May-Sep, 2006

Funding Agency : Amoga Weld Techniques

Amount : Rs 40000

Duration :3 MONTHS March –May, 2003

2. Chandra

Title of the project : 360 degree appraisal implementation

Funding Agency : Chandra Hundai Dealership firm

Amount : Rs 25000

Duration : 4 months, May-Sep, 2006

RESEARCH GUIDANCE

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

0422-2428261

rupaguna@buc.edu.in

9488166255

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

ONGOING

Nandhini S
Title of the Thesis : Work Life Balance
Year of Award:

Shunmugakumar N
Title of the Thesis : Employee Well-Being
Year of Award:

Vinithasree D
Title of the Thesis : Academic Leadership
Year of Award:

Vani K
Title of the Thesis :Entrepreneurship Development
Year of Award:

Basheer K.S
Title of the Thesis :Disaster Management
Year of Award:

Sounija S
Title of the Thesis : Green HRM
Year of Award:

Vijayalakshmi
Title of the Thesis : Entrepreneurial Intentions
Year of Award:

Maheswaran S
Title of the Thesis :Training & Development
Year of Award:

AWARDED

Priya Ravi
Title of the Thesis : Perception on Marketing Strategies of Honda dealers
Year of Award:2007

K Radha
Title of the Thesis : Stress Management among teachers
Year of Award:2011

J Jegajeevan
Title of the Thesis : Doctor’s job commitment on job performance
Year of Award:2007

Bindu Anto Ollikkaran
Title of the Thesis : Work life balance on Employee Performance
Year of Award:2012

V A James
Title of the Thesis : Computer Based CORE BANKING SOLUTIONS
Year of Award:2013

R Chitra
Title of the Thesis : Retail store ambiance
Year of Award:2013

Nisha P V
Title of the Thesis : Skill Development
Year of Award:2014

Zenetta Rosaline
Title of the Thesis : Skill gap analysis
Year of Award:2013

Dhanabakiyam
Title of the Thesis : 360 Degree Appraisal
Year of Award:2014

Venkataraman K K
Title of the Thesis : Job choice factors and recruitment challenges in MSME
Year of Award:2014

Monikha Shree
Title of the Thesis : HRD IN BANKING
Year of Award:2014

Sampath Kumar
Title of the Thesis : HRD and Organizational effectiveness
Year of Award:2015

Gowtham Raaj
Title of the Thesis :Dark Leadership
Year of Award:2018

Roohi Kursheed Khan
Title of the Thesis :Academic Leadership
Yearof Award:2017

Nithi K Menon
Title of the Thesis : Expatriate HR ORIENTATONS
Year of Award:2016

Preethi Arora
Title of the Thesis : Disaster Management
Year of Award:2017

Kuriachan c
Title of the Thesis : Stress Management among the drivers
Year of Award:2019

Arunmozhli S
Title of the Thesis : CSR and employee engagement
Year of Award:2019

Vimal Nath
Title of the Thesis : Employee Engagement
Year of Award:2019

Iswariya Manichanthan
Title of the Thesis : Employee Engagement and Innovative Work Behavior
Year of Award:2018

ONGOING

AWARDED

Thangamani
Title of the Thesis : Human Resource Development at NTC
Year of Award: 2007

Pooja J
Title of the Thesis : Behavioral Intentions of employees
Year of Award: 2010

Krishnaveni J
Title of the Thesis : Benefits and applications of 360 degree feedback
Year of Award: 2011

Shanmuga Priya
Title of the Thesis : Appraisal Practices in automobile industry
Year of Award: 2012

Diviya Bargavi
Title of the Thesis : Entrepreneurial Intention
Year of Award: 2014

KayalVizhli
Title of the Thesis : e-Recruitment
Year of Award: 2016

Prabhu
Title of the Thesis : Online recruitment
Year of Award: 2015

Krithika K
Title of the Thesis : HRM in practice
Year of Award: 2017

Spandhana
Title of the Thesis :Performance Management
Year of Award: 2016

Fazeen A
Title of the Thesis : Online consumer behavior
Year of Award: 2018

ONGOING
AWARDED: Title of the Dissertation : Data not available till 2008
2008 0NWARDS Ref : Department data M.B.A Project Guide ship

ONGOING: Accordion content 1.
COMPLETED: Accordion content 2.

INSTITUTIONAL RESPONSIBILITIES

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

0422-2428261

rupaguna@buc.edu.in

9488166255

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

ADMINISTRATIVE (BHARATHIAR UNIVERSITY)

Centre Head
Period : from 30^th April 1998 - to 22 June 1999
Nature of Responsibility: Administrative Head

HR Head
Period : from 16^th March 2005 - to 25^th Oct 2006
Nature of Responsibility: Execution of HR and Quality Functions

ALUMINI REFLECTIONS

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership

0422-2428261

rupaguna@buc.edu.in

9488166255

ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS

Awards

Awarding agency: Kovai Kalaimagal Group of Institutions – Star Award
Country: India
Purpose of award: Implementation of quality system
Year of Award: 2002

Awarding agency: Global Research progression
Country: India
Purpose of award: Received Dr. Radhakrishna Gold Medal Award for Excellence in Teaching
Year of Award: Jan 2013

Awarding agency: Best Citizen Publishing House, New Delhi
Country: India
Purpose of award:
Year of Award: 8^th Jan 2010

Awarding agency: NEHRU GROUP OF INSTITUTIONS
Country: India
Purpose of award:
Year of Award: 2013

Awarding agency: Chairman, Nehru Group of Institutions, Coimbatore
Country: India
Purpose of award:
Year of Award: 2019

Awarding agency: India International Friendship Society
Country:
Purpose of award:
Year of Award: 2010

Awarding agency: AIRST – Association of Interdisciplinary Research in Science and Technology
Country:
Purpose of award: International outstanding research faculty award
Year of Award: 28^th May 2018

Awarding agency: AIRST – South India Women Achievers awards 2019
Country: India
Purpose of award: Outstanding Educator
Year of Award: Nov 2019

Travel Awards:

Funding agency: B.U.Travel Grant
Name of conference:  Innovative teaching and learning
Country:  Malaysia
Paper presented(Oral/Poster) :  ORAL
Title of paper: Innovatives teaching tools in Management Education
Dates:  2013

Funding agency : B.U. Travel Grant
Name of conference : Sustainability Business
Country : Singapore
Paper presented(Oral/Poster) : ORAL
Title of paper : Sustainable Goals
Dates: 2019

Membership

Professional Bodies

Organization : Madras Management Association
Type of Membership: Yearly
Period: One year

Organization: Coimbatore Management Association
Type of Membership: Yearly
Period: One year

Organization: All India Management Association
Type of Membership: Annual
Period: One year

Organization: National Entrepreneur Network
Type of Membership: 10 Years
Period: Life

Organization: Retailers Association of India
Type of Membership: Annual
Period: One year

Organization: RAWS
Type of Membership: Annual
Period: One year

Academic Bodies

Organization: ECCH, U.K.
Type of Membership: Life
Period: 10 Years

Organization: Ethical Corporation – U.K.
Type of Membership: Life

Organization: Member, Management Teachers Consortium, New Delhi, India
Type of Membership: Life
Period: Member

Organization: Member, Cite Hr, Online HR Community
Type of Membership: Life
Period: Member

Organization: Honor society of India - Leadership
Type of Membership: LIFE MEMBER-NATIONAL COUNCIL
Period: National council member

Organization: AIMA
Type of Membership: ANNUAL
Period: One Year

Organization: Institute od Directors
Type of Membership: Life

Organization: Sasthri Indo Canadian Institute - Coordinator, Institutional Membership
Type of Membership: Life
Period: Life

AWARDS & MEMBERSHIPS

Dr.Rupa Gunaseelan

Director i/c & Professor

Research Area

Skill Development and Talent Management, Human Resource Development
Performance Management System in various Industries
Corporate Social Responsibility, Institutional Building
Leadership