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“எண்ணிய முடிதல் வேண்டும்,

நல்லவே எண்ணல் வேண்டும்;

திண்ணிய நெஞ்சம் வேண்டும்,

தெளிந்தநல் லறிவு வேண்டும்;”

        - மகாகவி சி. சுப்பிரமணிய பாரதி

“Let my thoughts bloom into action;

Let me think only noble thoughts;

Let me have valiant heart;

Let me have a clear wisdom;"

         - Mahakavi C. Subramania Bharathiar

PROFILE

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Research Area

  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

Featured Publications

1. Dr. M. Sri Hari  & Ms. Sharon N Aishwariya.B A Study of Knowledge and Communication on Menstruation Among Adolescent School Girls in Coimbatore, Tamil Nadu, India INDIAN JOURNAL OF APPLIED RESEARCH. Volume : 6 | Issue : 9 | September 2016, ISSN - 2249-555X, IF : 3.919 | IC Value : 74.50

2 . Dr. M. Srihari. and Mr. Jobin Joy,  Factors persuading school teachers’ acceptance of Information and Communication technology (ICT) in pedagogy, International Journal for Research in Engineering Application & Management (IJREAM), Vol-04, Issue-09, Dec 201, ISSN : 2454-9150 V, DOI : 10.18231/2454-9150.2018.1163

3. Dr.M.Srihari, Exploratory study of Adolescents Reproductive Health Communication and Their Perception on Reproductive Health, addictions and Psychology anxiety (DASS)International Journal for Research in Engineering Application and Management (IJREAM) , Volume 06. Issue 03, June 2020, ISSN 2454-9150, Thomson Reuters  10.35291/2454-9150.2020.0475, June 2020,  Impact Factor 6.466

4. Dr.M.Srihari & Naneetha R,   Artificial Intelligence :  A case study on Visually Challenged in Accessing AI Applications  Volume 12, Issue 6. June 2021, 7492-7501    Turkish online journal of Qualitative Inquiry (TOJQI)

 

Courses Teaching

  • New Media Studies
  • Communication Models & Theories
  • Introduction to Graphic Design
  • Fundamental of Advertising
  • Design Principles and Visual Culture
  • Media, Society and Culture
  • Print production and packaging
  • Film studies & Photography
  • Indian Constitution, Media Laws And Ethics
  • Radio And Television Production (Practical III)

EDUCATION & CAREER

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Education

Ph.D.
Subject : Communication
Institution : PSG College of Arts & Science, Coimbatore
Affiliated University : Bharathiar University
Year of Award : 2007

M.A.,
Subject : Communication
Institution :PSG College of Arts & Science, Coimbatore
Affiliated University : Bharathiar University
Year of Award : 2002

B.Sc.,
Subject : Visual Communication
Institution :PSG College of Arts & Science, Coimbatore
Affiliated University : Bharathiar University
Year of Award : 2000

Career

At Bharathiar University (Reverse Order)
Assistant Professor : 2009 to Till Date

Past Experience
Assistant Professor : 2007 to 2009 at Symbiosis Institute of Media and Communication, Pune

RESEARCH AREAS

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

  • Health Communication : The purpose of disseminating health information to influence personal health care and improving health literacy is the key aspects of communication studies. The verbal communication and written strategies to influence and empower population and communities to make healthier choices. Hence the studies are  focused on the efficacy of Health intervention in creating essential knowledge study expected mothers. As understanding the Knowledge and Communication on Menstruation Among Adolescent School Girls. Health Communication integrating gender perspectives is emphasized  on Exploratory study of Adolescents Reproductive Health Communication and their Perception of Reproductive Health, addictions and Psychology.
  • New Media Studies, Development Communication: Communication for social change, and participatory development communication. Development and communication are two terms heavily loaded with different conceptions and a richness of uses and functions shaped by their various theoretical underpinnings. Factors persuading school teachers’ acceptance of Information and Communication technology (ICT) in pedagogy is the need of the hour in consumer persuasion in the digital environment
  • Advertising : Advertising is the attempt to influence the buying behavior of customers or clients with a persuasive selling message about products and/or services. In business, the goal of advertising is to attract new customers by defining the target market and reaching out to them with an effective ad campaign. Innovative marketing Strategies for emerging markets

PUBLICATIONS

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

 

Reverse Chronological Order

2021

Number. Title
Author Names
Journal Name

2020

Number. Title
Author Names
Journal Name

2019-2004

7. Developing the use of ICT to Enhance Teaching and Learning through Mobile Apps in Government Primary School
Srihari.M
Child Rights in Digital Age
Published by: Amity School of Communication, 2018.


6. Factors Persuading school teachers acceptance of Information and Communication Technology (ICT) in Pedagogy
Srihari.M
International Journal for Research in Engineering Application and Management, 2018. 

5. A Study of Mobile Phone Usage and Preferences’ on M health among the expected mothers 
Srihari.M
Global Journal for Research Analysis, 2016

4. Case  Analysis of Health policies and health development in India
Srihari.M
International Conference on “ Public Health Infrastructure in Transition: Challenges and A Way Forward, 2015.

3. Teachers’ Perception and Attitude on ICT enabled education in Leveraging Academic aptitude and Professionalism
Srihari.M
International Science Congress Association, 2015.

2. Leveraging Mobile Communication as Advertising Media : A Theoretical Framework 
Srihari.M
Business Competitiveness in a Changing Global Business Environment, 2012. 

1. Transferring Anglo American Models of Behavioural Theories to Mobile Advertising adoption researches in Asian Countries: A Theoretical Perspective
Srihari.M
Global Vision of Women Empowerment Victories, 2013.

 
Sl. No.: 1
Title of the Article : “Connecting the Tactile Dots: A Decisive Literacy Skill For The Visually Challenged In The Information Age"
Author / Co-Authors(s): Dr. M. Srihari. and Naneetha, R
Name of the Publisher : SSRG International Journal of Communication and Media Science
ISSN: 2349 – 641X
Year : 2021
 
Sl. No.: 2
Title of the Article : “A Case Study on Information and Communication Technology in Empowering the Visually Challenged Women in Inclusive Education.” 
Author / Co-Authors(s): Dr. M. Srihari. and Naneetha, R
Name of the Publisher : Shanlax International Journal of Education
Year : 2021
 
 
 

6. A Study of Knowledge and Communication on Menstruation Among Adolescent School Girls in Coimbatore, Tamil Nadu, India
Srihari.M
Indian Journal of Applied Research, 2016.

5. Content analysis of Developmental Issues : Special Reference to Self Help Group in Magazine and other media Vehicles through Pro-Mapping Approach
Srihari.M
Media and Society, 2014.

4. A Case Study on the School dropout Scheduled Tribal Students of Wayanad District, Kerala
Srihari.M
Research Journal of Educational Service, 2014.

3. Targeting Mobile Phone Users in India : The need of Consumer Control in Mobile advertising
Srihari.M
Innovative Marketing Strategies for Emerging Markets-What's next, Sive Sivani Institute of Management NH7 Kompolly, Scecunderabad, 2013.

2. Thematic Study on the Economic Transformation of Rural Women Through Self Help Group 
Srihari.M
Global Vision of Women Empowerment Victories, 2013.

1. Private Higher Education Institutions: Growing Demand and Challenges
Srihari.M
Jeevadhara Reforming Higher Education, 2012.

 

TEACHING

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

PROJECTS

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Funded Projects(National Level)

1. 1. ICSSR UGC-MRP

Title of the project : Adolescence Menstruation : An intervention study of knowledge, Attitude and Practices among Government and Practices Government and Private Higher Secondary Students of Coimbatore  

Funding Agency : ICSSR

Amount : Rs. 8,00,000/-

Duration : *15th February 2018 to 15th February 2020

 

 

1. ICSSR  

Consultancy Projects

 

RESEARCH GUIDANCE

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

ONGOING

Candidate Name : Naneetha N 
Title of the Thesis : "Artificial Intelligence: Opportunities, Experience, And Decision-Making in Preparing the Visually Challenged For The New Socio-Economic Developmental Sphere"
Date of Submission: December 2021 
Date of Award:

AWARDED

Sl.No.: 1
Name of the candidate : Mr. Suresh kumar G
Title of the Thesis :  Mobile users’ acceptance of sms advertising: a permission based sms advertising approach
Year : 2016

Sl.No.: 2
Name of the candidate : Ms. Indira E
Title of the Thesis : The efficacy of m health intervention in creating essential knowledge for antenatal care-  an experimental study among expectant mothers in Coimbatore
Year : 2017

Sl.No.: 3
Name of the candidate : Ms. Sharon n Aishwariya B
Title of the Thesis : Health communication for ‘adolescence and menstruation’: an intervention study of knowledge, attitude and practices among school  girls in Coimbatore
Year : 2017

Sl.No.: 4
Name of the candidate : Mr. Jobin Joy
Title of the Thesis : School Teachers’ Acceptance of Information and Communication Technology (ICT) Leveraged Pedagogical Practices: A Comprehensive Analysis of their Attitude, Self Efficacy and Behavioural Intention
Year : 2020

Sl.No.: 5
Name of the candidate : Mrs. Sandeep Kaur
Title of the Thesis : Conceptual Content Analysis of Home Page Usability of E-government Websites -A Heuristic Approach
Year : Submitted 2021

 

 

 

 

Sl.No.: 1
Name of the candidate : Ms. Vijayalakshmi S
Title of the Thesis : A Study of Social Shaping of Technology with Reference to Government and Private College Students in Coimbatore
Year : 2013

Sl.No.: 2
Name of the candidate : Mr. Mushab A
Title of the Thesis : Reception of Dalits Representation in Tamil Films and their Social Identity
Year : 2019

Sl.No.: 3
Name of the candidate : Mr. V.M.Mohamed Basheer
Title of the Thesis : Study of Fandom and Psychological Determinants : Depression, Anxiety, Stress and Behaviour Among Film Fan Club Members 
Year : 2020

Sl.No.: 1 
Name of the Dissertation : Mr. Suresh Kumar G
Title of the Thesis : Mobile users’ acceptance of SMS advertising: a permission based SMS advertising approach
Year :  2016

Sl.No.: 2
Name of the Dissertation : Ms. Indira E
Title of the Thesis : The efficacy of M-health intervention in creating essential knowledge for antenatal care- An experimental study among expectant mothers in Coimbatore
Year : 2017

Sl.No.: 3
Name of the Dissertation : Ms. Sharon n Aishwariya B
Title of the Thesis : Health communication for ‘adolescence and menstruation’: an intervention study of knowledge, attitude and practices among school  girls in Coimbatore
Year : 2017

Sl.No.: 4
Name of the Dissertation : Mr. Jobin Joy
Title of the Thesis : School Teachers’ Acceptance of Information and Communication Technology (ICT) Leveraged Pedagogical Practices: A Comprehensive Analysis of their Attitude, Self Efficacy and Behavioural Intention

Year : 2021

Sl.No.: 5
Name of the candidate : Mrs. Sandeep Kaur
Title of the Thesis : Conceptual Content Analysis of Home Page Usability of E-government Websites - A Heuristic Approach
Year : 2021

 

 

INSTITUTIONAL RESPONSIBILITIES

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

ADMINISTRATIVE (BHARATHIAR UNIVERSITY)

SDE Coordinator Classes (Mass Communication)
Period : 2010 to Till Date
Nature of Responsibility: Managing Distance Classes 

SDE Coordinator Classes (Visual Communication)
Period : 2010 to 2015
Nature of Responsibility: Managing Distance Classes

Academic Calendar - Member
Period :  2009 to Till Date
Nature of Responsibility: Layout and design

Formation Day - Member
Period : 2009 to Till Date
Nature of Responsibility: Press/ News Release

Convocation Day - Member
Period : 2009 to Till Date
Nature of Responsibility: Press/ News Release

Board Studies - Member
Period : 2009 to Till Date
Nature of Responsibility: Syllabus 

ALUMINI REFLECTIONS

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Awards

Travel Awards

S.No.: 1 
Name of conference : Social Conf 2019
Country : Kuala Lumpur, Malaysia    
Paper presented(Oral/Poster) : oral
Title of paper : Reproductive Health Communication : Male Adolescents Perspectives on Sexual and Reproduction Health, Addictions and Psychological Anxiety (DASS) 
Dates : 17th-18th October 2019

Membership

 

 

AWARDS & MEMBERSHIPS

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Awards

Travel Awards

S.No.: 1 
Name of conference : Social Conf 2019
Country : Kuala Lumpur, Malaysia    
Paper presented(Oral/Poster) : oral
Title of paper : Reproductive Health Communication : Male Adolescents Perspectives on Sexual and Reproduction Health, Addictions and Psychological Anxiety (DASS) 
Dates : 17th-18th October 2019

Membership

 

 

VISITS / COLLABORATIONS / OTHERS

Dr. M. Sri Hari
Associate Professor & Head i/c
Research Area
  • New Media
  • Health Communication
  • Information Society
  • Development Communication 

0422-2428586

+91 9500599459

ACADEMIC IDENTITY Scopus   ORCID   Google Scholar   Publons   Vidwan / IRINS

Visits

 

Collaborators

 

Others

 

 

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