Reverse Chronological Order

2022

146.      Intellectual capital Practices in Higher Education System: A Theoretical Frame work 

            Shaneeb P , Dr. M.Sumathy-International Journal of scientific Research and Engineering Development-Volume 5 Issue 4-377-385 -July-Aug 2022

145.    Issues and Risks of Cryptocurrencies- A case of Bitcoin

           Mohammed Nabeel, Dr. M. Sumathy-International Jouranl of Advanced research in Science, communication and Technology -2(2)-234-237 -March 2022

145.     Crypto Currency- awareness in India

- Aayushi International Interdisciplinary Research Journal -88-286-291 -2022 

144.    Predicting Consumer Intention And Behaviour Towards Organic Food Products-A Consumer Style Inventory (CSI) Approach 

           G.Anitha Rathna and Dr. M. Sumathy--International Journal of Biology, Pharamcy and Allied Sciences-11(1) -January2022

143.   Sustainability Of Over The Top (Ott) Video Platforms In India: Examining The Tam Model On The Adoption Of Ott Video Streaming Platform Among Millennial Consumers

          Sujith.T.S, Dr. M.Sumathy,  Shaneeb  & Mohammed Nabee- International Journal of Biology, Pharamcy and Allied Sciences-11(1)-628-640 -January2022

2021

 

142.      Anticidence of Buying Behaviour of Parents towards Educational Mobile applications

             Sujith.T.S, Dr. M.Sumathy- SJCC Management research Review-11(3)-1-12-December 2021 -ISSN: 2249-4359 (online)

141.      Impact of Stock Price on GDP in India During Outbreak of Covid 19 Special Reference to BSE

- International Journal for Research in Engineering Application & Management (IJREAM)-7(9)-57-60 -DEC 2021

140.      Consumer Satisfaction towards Ration cards: A study on Tirupur District, India

             Sri Lanka Journal of Marketing University of Kelaniya- Sri Lanka -March 2021

139.      User Perception and satisfaction of OTT media platforms in India

             International Jourmnal of  Social Sciences-7(12) -March 2021

138.      Time Management at CSCS in selected Districts of Tamilnadu

-Turkish Journal of Physiotherapy and Rehabilitation-32(3) -7208-7214

137.      The Moderating role of Environmental Concerns and trust towards an organic product

- Journal of Contemporary Issues in Business and Government-27(2)-4651-4658 -2021

136.      Social Media Penetration and Product Information Search by College Students

             Dr.M.Sumathy, Vipin KP - IAR Journal of Humanities and Social Sciences-2(6)-30-34-2708-6259-2021

135.      Impact of Intellectual Capital on Firm Performance in Indian IT Companies

             Shaneeb P , Dr. M.Sumathy  -International Journal of Research and Analytical-Reviews-27(2)-2021

134.      Impact Of Intellectual Capital onFinancial Performance in Indian Textile Industries-

             Shaneeb P, Dr. M.Sumathy -Academy of Accounting and Financial Studies Journal-25(3)-1528-2635-25-3-742-2021

133.      Over The Top (OTT) Platforms In India: Issues And Challenges - An Empirical Study

             Sujith T S-Dr. M.Sumathy-Journal of Research and Development-11(11)-pp.77-78-2230-9578-2021

132.      Crpto Currency – Investor’s Awareness in India

             Mohamed Nabeel K Dr.M.Sumathy- Aayushi International Interdisciplinary Research Journal-Special Issue No.88-2349-638x-2021

131.      Blockchain- Awareness among small scale entrepreneurs in India

             Mohamed Nabeel K Dr.M.Sumathy-Journal of Research and Development-11(13)-pp.95-98-2230-9578-May2021

130.     The Relevance of Blockchain Technology in E-Government in India

             Mohamed Nabeel K Dr.M.Sumathy-Utkal Historical Research Journal-XXXIV-pp.39-42-09762132-2021

129.     Impact of Macro Economic Indicators on FDI inflows in Pre & Post implementation of MAKE in India

            Dr.M.Sumathy , S.Shalini-EPRA  International Journal of Research and Development-6(9)-pp.308-314-2455-7838-September 2021

128.     Impact of Foreign Direct Investment and Macro Economic Factors in NSE based on the Influence of Make in India

            Dr.M.Sumathy , V.Shalini- EPRA  International Journal of Research and Development-6(10)-pp.37-41-2455-7838-October 2021

127.     A Study on factors affecting concerns and Obstacles in the effective Implementation of Financial Inclusion Practices of Select Public Sector Banks (PSBS) in Coimbatore District

            Dr.M.Sumathy , M.Bharathi-EPRA  International Journal of Research and Development-6(9)-pp.282287-2455-7838-September-2021

126      .A Study on Level of Awareness and Satisfaction of Financial Inclusion Services among the Select Public Sector Bank Customers in Coimbatore District

             Dr.M.Sumathy , M.Bharathi-EPRA  International Journal of Research and Development-6(9)-pp.288298-2455-7838-September 2021

125.     User perception towards OTT video streaming platforms in Kerala (with special reference to Trissur

            Sujith T S, Dr. M SUMATHY--Analytical Commerce and Economics-Vol 2-Issur(4)-28-32-2582-7936- Aug 2021

124.     Recovery Channels of NPA in Scheduled Commercial Banks

            Dr.M.Sumathy, Akshaya S.Das -International Journal of business and Administration Research Review-8(3)-Pp. 103-108-ISSN 2348-0653-2021

 

2020

123.      Marketing Strategies for Promoting Organic Products in Coimbatore city-  An Empirical Study

             Dr.M.Suamthy, G. Anitha Rathna-Sambodhi-43,4,(XIX)-142-147-ISSN: 2249-6661-Oct-Dec 2020

122.     A Random Walk Theory On stock Market of Selected SAARC countries Stock market

            Dr.M.Sumathy ,B. Ramya- Sambodhi-43,(4), XIX-148-152-ISSN:2249-6661-Oct-Dec 2020

121.     Awareness of Citizens on E-Governace Services in karur District

            Indian Journal of Adult Education -81(4)-ISSN:0019-5006-Pp no: 52-58 -Oct-Dec 2020

120.     Perception Of Local Authorities TowardsE-Governance Practices In Coimbatore District-

            International Journal of Grid and Distributed Computing-13,01-pp. 451-457-ISSN: 2005-4262 IJGDC-2020

119.     Users Satisfaction Towards E-Governance Services in Coimbatore District

            Dr.M.Sumathy-GIS Business-15,5-ISSN no. 1430-3663-May 2020

118.     Assessing The Adoption Of E-Governance Services Of Local Bodies - An Empirical Study

 -international journaL of future generation communication and networking.-13,2- ISSN: 2233-7857 IJFGCN -2020

117.     User’s Perception towards e-governance – A Literature Review

            Dr.M.Sumathy-Journal of Critical Reviews-7,11-2394-5125-June 2020

116.     A Study on influence of behavioural factors on Investment satisfaction of Individual Investors in Kerala

           Dr.M.Sumathy , Mohamed Nabeel K-International Journal of Scientific and Technology Research -9,3-4205-4208 -March 2020

 115.   Student’sIntention Towards entrepreneurship : An exploratory Study

           Dr.M.Sumathy, Dr.S.Arunkumar ,,Purakala,31,4-280-295-Apr 2020

114.    Financial Inclusion and Women Empowerment : A Gender Perspective

           Dr.M.Sumathy, M.Bharathi, S.Shalini

           Our Heritage-68,2-505-512-Jan 2020

113.   Evolution of E-Governace Initiative, Concepts and Insights

          Dr.M.Sumathy - sambodhi-43 No: 4 II-8-14-Oct-Dec 2020

112.    Work life Balance of IT employees in Coimbatore

         Dr.M.Sumathy Dr.R.Velmurugan K.M.Sridhar

          International Journal of Disaster Recovery and Business Continuity

         11,l 2)-16-21-2020-Web of Science-ISSN: 2207-6425(Online):2005-4289

111.  Job Transition among school Teachers in Coimbatore City

        Dr.R.Velmurugan,Dr.M.Sumathy ,K.M.Sridhar

        International Journal of Disaster Recovery and Business Continuity ,11,1,722-727-2020-ISSN: 2207-6425-(Online):2005-4289

110. Determinants of Capital Structure in Select Pharmaceutical Companies

        Dr.M.Sumathy .Dr.R.Velmurugan 

        Journal of Xi’an University of Architecture and Technology, XII,IV,1604 1609-2020-ISSN:1006-7930

109. A Study on operational efficiency of Select Banks listed under NSE based on Sectoral Indices of 
         NIFTY
         C. Chaithra and M. Sumathy
         Journal of International Business and Economics XIII, 1-14 (2020)

108. Consumer Adoption of Mobile Wallets :An Empirical Study
        P. Kamala Rathinam and M. Sumathy
        Scientific Journal International Journal Of Interdisciplinary And Multidisciplinary Research 12, 
        82-100 (2020)

2019-2004

107. Skill Sets For Rural Entrepreneurs Sustainability In Central District Of Tamilnadu
        M. Sumathy and R. Velmurugan
        International Journal of Disaster Recovery and Business Continuity 10, 75-80 (2019)

106. Customer or Member Satisfaction of Primary Agricultural Credit Societies In kerala
        M. Sumathy and T. S. Sujith
        International Journal of Scientific and Technology Research 8, 2665-2670 (2019)

105. A Research on Human Capital Management Strategies In Sugar Manufacturing Plant
        M. Vasan, M. Sumathy and M. Sridhar
        International Journal of Recent Technology and Engineering 8, 1-4 (2019)

104. Attitude Of Individual Investors towards Commodity Trading In Disruptive Tecnological Era
        R. Gopinath, M. Vasan and M. Sumathy
        International Journal Of Engineering and Advanced Technology 8, 1720-1723 (2019)

103. An Exploratory Analysis of Corporate Social Responsibility of Domestic Retailers In India
        M. Sumathy, M. Vasan and M. Sridhar
        International Journal Of Innovative Technology and Exploring Engineering 8, 2887-2890 (2019)

102. Financial Performance of Public and Private Life Insurance Companies in India: A Comparative Study
        M. Sumathy and V. Kalyani
        International Journal of Advanced Scientific Research and Management 4, 156-164 (2019)

101. Economic Performance of BRICS Economies: An analysis of Pre and Post BRICS Era
        P. Dhanasekaran and M. Sumathy
        Focus Journal of International Business 5, 68-78 (2018)

100. A study on customer behavior towards organic food and the moderating effects of health 
        consciousness
        M. Sumathy and G. Anitha Rathna
        SURAJ PUNJ JOURNAL FOR MULTIDISCIPLINARY RESEARCH 8 (2018)

 99. Empirical study on co integration between selected SAARC stock Markets
       M. Sumathy and B. Ramya
       SURAJ PUNJ JOURNAL FOR MULTIDISCIPLINARY RESEARCH 8 (2018)

 98. Consumers‟ Attitude and Perception towards Short Message Service (SMS) Advertising through 
       Mobile Phones
       K. P. Vipin and M. Sumathy
       RESEARCH REVIEW International Journal of Multidisciplinary 3 (2018)

 97. A Comparative Study on Perception of Customers Toward Service Quality of Canara and ICICI Bank
       M. Sumathy and T. S. Sujith
       Research Review :International Journal of Multidisciplinary 187-190 (2018)

 96. Effect of Brand on Customer Loyalty among SBI Banking Customers
       M. Sumathy and T. S. Sujith
       International Journal of Scientific Engineering and Research 6 (2018)

 95. Effect of e-governance in quality of Higher Education
       M. Sumathy and P. Shaneeb
       International Journal of Scientific Engineering and Research 6 (2018)

 94. Financial Performance of Spinning Mills in Coimbatore City- A Comparative Study
       M. Sumathy and R. Sindhu
       International Journal of Research in Computer Application & Management 8, 139-147 (2018)

 93. An Evaluation of Determinants of Consumer’s Perception Towards Eco-friendly Products
       M. Sumathy
       International Journal of Research Culture Society 2, 139-147 (2018)

 92. A Study on Marketing Strategies and awareness about Organic Products in Coimbatore
       M. Sumathy, G. Anitha and Rathna
       Zenith International Journal of Business Economics & Management Research 8, 139-147 (2018)

 91. A Co Integration Between Indian Sectoral Indices and Indian Stock Market with special Reference to 
       NSE
       M. Sumathy and B. Ramya
       Zenith International Journal of Multidisciplinary Research 8, 66-74 (2018)

 90. Prospects of Kerala Tourism an Economic Analysis
       M. Sumathy and K. P. Vipin
       Emerging Trends in Multi disciplinary Research 131-165

 89. Behavioural response towards social media advertisements with special reference to youth purchase 
       intention
       M. Sumathy and K. P. Vipin
       Researchers world – Journal of Arts and Commerce Impact Factor 8 (2017)

 88. Attitude and Response towardsDemonitisation of Rs.500 and Rs.1000. A Study with special reference 
       to Rural People of Kerala
       M. Sumathy and K. P. Vipin
       EPRA International Journal of Economic and Business Review 5, 23-29 (2017)

 87. A study on forecasting modeling on futures and spot prices with special reference to selected NSE 
       indices
       L. S. Sridhar and M. Sumathy
       SJCC Management Research Review 7, 61-67 (2017)

 86. Digital Payment Systems: Perceptions and Concerns among urban Consumers
       M. Sumathy and K. P. Vipin
       International Journal of Applied Research 3 (2017)

 85. A Study on Consumer’s Attitude Towards Advertisements Through Social Media with Special 
       Reference to Facebook
       M. Sumathy and K. P. Vipin
       International Journal of Research in Commerce & Management 7 (2016)

 84. Empirical Observations: Expert Opinion About the Indian Stock Market
       L. S. Sridhar and M. Sumathy
       International Journal of Research and Business Innovation 4, 234-241 (2016)

 83. Seasonality Effects on weekly Returns of Index Futures Market in India
       L. S. Sridhar and M. Sumathy
       International Journal of Research and Business Innovation 4, 234-241 (2016)

 82. Forecasting on Commodity Derivatives Market with Special Reference to Gold and Silver
       L. S. Sridhar, M. Sumathy and A. Charles Ambrose
       International Research Journal of Business and Management 8 (2016)

 81. Performance of Foreign Direct Investment in Pre and Post –Period of BRICS Formation
       M. Sumathy and P. Dhanasekaran
       EPRA International Journal of Economics, Business and Management Studies 4 (2016)

 80. Extreme Volatility and Market Testing of Efficiency on Small CAP indices
       L. S. Sridhar and M. Sumathy
       Journal of Commerce and Trade 11, 26-41 (2016)

 79. Forex trading strategy : an empirical study on the currency pair GBP/USD
       L. S. Sridhar, M. Sumathy, A. Charles Ambrose and N. Sudha
       International Journal of Research in Computer Application & Management 6, 20-23 (2016)
 
 78. Macroeconomic Variables, Firm Characteristics and influence on Foreign Direct Investment (FDI) 
       Evidence from India
       L. S. Sridhar, M. Sumathy, N. Sudha and A. Charles Ambrose
       IOSR Journal of Economics and  Finance 7 (2016)

 77. Trend and Growth of Foreign Direct Investment in BRICS Countries
        M. Sumathy and P. Dhanasekaran
        EPRA International Journal of Multidisciplinary Research 2 (2016)

 76. Price Discovery in Commodity Market –An Empirical Study on the Silver Market
       L. Sridhar, M. Sumathy, N. Sudha and A. Charles Ambrose
       IOSR Journal of Economics and Finance 7, 88-95 (2016)

 75. A Study on role of Advertisements in Consumer Decision making with special reference to Purchase 
       of LCD/LED Television in Malapuram District of Kerala
       M. Sumathy and K. P. Vipin
       International Journal of Informative & Futuristic Research 3 (2016)

 74. A Discriminate analysis of the Investors’ and clients’ perception on credit rating service quality
       M. Sumathy and PreemaRose Nichlavose
       International Journal of Social Science and Interdisciplinary research 4, 100-105 (2015)

 73. Investors’ and Clients’ perception on Quality Dimensions of Indian Credit Rating Agencies
       M. Sumathy and PreemaRose Nichlavose
       International Journal of Marketing Financial Services and Management Research 4, 94-100 (2015)

 72. Client’s perception and satisfaction towards quality dimensions of credit rating agency
       M. Sumathy and PreemaRose Nichlavose
       Intercontinental Journal of Finance Research Review 3, 1-6 (2015)

 71. A Study on Stock Market Return, Volatility and Correlation Analysis Among Indian & Asian Stock 
       Markets
       M. Sumathy and B. Ramya
       Zenith International Journal of Business and Management Research
       ZIJBEMR 56, 21-29 (2015)

 70. Working Capital Structure and Liquidity Analysis of Oil and Gas Industry
       M. Sumathy and S. Seethalakshmi
       Zenith International Journal of Business and Management Research
       ZIJBEMR 5, 11-20 (2015)

 69. Value Creation in Select manufacturing Companies Listed in BSE 100 Index
       M. Sumathy, Mohamed Talha and E.Nixon Amirtharaj
       Sci. Int.(Lahore) 831- 845 (2014)

 68. Awareness, Behaviour, perceive risk attitude of Investors in derivatives market
       M. Sumathy and R. Narmadha
       International Journal of World Research 1, 9-14 (2014)

 67. FDI Flows in Service Sector: Evidence from India
       M. Sumathy and L. S. Sridhar
       International Research Journal of Business and Management 7 (2014)

 66. An analysis of Liquidity Efficiency of Select Aluminium Industries
       M. Sumathy and R. Narmadha
       SUMEDHA Journal of Management 3, 73-87 (2014)

 65. Effect of Globalisation on Socio-Economic indicators in Asian Countries
       M. Sumathy and PreemaRose Nichlavose
       InternationalResearch Journal of Business and Management 7 (2014)

 64. Commodity Channel Index on Commodity Derivatives –An Analysis with reference to Crude oil
       M. Sumathy and E.Nixon Amirtharaj
       Kaveripakkam College Journal of Management Research 1, 56-68 (2014)

 63. India’s Macro Economic Challenges
       M. Sumathy and G. Venkatesan
       SELP Journal of Social Science 5, 27-30 (2014)

 62. Technological Risks in Banking
       M. Sumathy and G. Venkatesan
       THAVAN International Journal of Research in Economics and Banking 4, 47-49 (2014)

 61. E-Banking in Rural Areas –An Analysis
       M. Sumathy and R. Narmadha
       THAVAN International Journal of Research in Economics and Banking 4, 43-46 (2014)

 60. Corporate Social Responsibility in the Indian Banking Sector
       M. Sumathy and K. M. Anitha
       Business and Economic Facts For You 34, 42-44 (2014)
 
 59. Analysing the Perception on Credit Rating Quality-A theoretical Framework
       M. Sumathy and PreemaRose Nichlavose
       IFRSA Business Review 3, 305-310 (2013)

 58. Impact of Media Advertisement of Gold Jewellery
       M. Sumathy and A. Maragathamani
       International Journal of Management and Development Studies 1, 9 (2013)

 57. Relevance of sovereign credit risk rating on foreign direct investment
       M. Sumathy and PreemaRose Nichlavose
       Asian journal of research in Banking and Finance 3, 170-178 (2013)

 56. Technology and E-Governance in Modern Banking
        M. Sumathy
        Indian Economic Panorama 23, 1-2 (2013)

 55. Empowering of women through entrepreneurship and gender equality in India
       M. Sumathy and K. M. Anitha
       Zenith international journal of multi disciplinary research 3, 120-125 (2013)

 54. Labours job satisfaction in textile and garment industry with special reference to Coimbatore and 
       Tirupur
       M. Sumathy and N. Vijayalakshmi
       Asian Journal of Research in Business Economics and Management 3, 18-23 (2013)

 53. An empirical study on entrepreneurship with reference to Madurai city
       M. Sumathy and E. Nixon Amirtharaj
       Asian journal of research and social sciences and humanities 3, 41-43 (2013)

 52. Financial Inclusion :An Overview
       M. Sumathy
       The Economic Challenger 15, 68-71 (2013)

 51. Dealers Attitude On Packaged Drinking Water
       M. Sumathy and N. Vijayalakshmi
       International Management Research Review 2, 43-53 (2013)

 50. A Study on perceptions of customers and marketing of services provided by state bank of India and 
       ICICI
       M. Sumathy and E. Nixon Amirtharaj
       Research Explorer 2, 7-9 (2013)
 
 49. Pricing Risky Assets in Indian Market under unconditional value weighted method
       M. Sumathy and M. Tamilselvan
       Peer Reviewed International Journal of Scientific Research 1, 26-31 (2012)

 48. Job satisfaction of Matriculation School Teachers in Kannyakumari District
       M. Sumathy and A. Vijayalekshmi
       South Asian Academic Research Journals 2, 73-85 (2012)

 47. Investor Knowledge and Preference towards Mutual Fund
       M. Sumathy and E. Nixon Amirtharaj
       SELP Journal of Social Science 3, 40-41 (2012)

 46. Characteristics and Financial Problems affecting the repayment of Priority Sector Loans Amid 
       Economic Globalisation
       M. Sumathy and D. Amirthavalli
       DBJC Journal of Business Research Jain Spire 1 (2012)

 45. Customer Relationship Management (CRM) in ICICI Bank In Nagercoil Town
       M. Sumathy and A. Vijayalekshmi
       Managerial Herald 1, 3-10 (2012)

 44. Impact of Micro Finance through SHG bank linkage programme in Salem District, Tamilnadu
       M. Sumathy, E. Nixon Amirtharaj
       Indian Journal of Applied research 1, 32-33 (2012)

 43. Trading Problems of stock Dealers/Brokers in India
       M. Sumathy and PreemaRose Nichlavose
       Asian Journal of Research in Business Economics and Management 2, 54-57 (2012)

 42. Buyer’s behavior on Gingelly oil- A study with reference to Madurai city
       M. Sumathy and N. Vijayalakshmi
       Journal of Management and Science 2, 33-41 (2012)

 41. Influence of advertisement on sales promotional strategies
       M. Sumathy and D. Amirthavalli
       SELP Journal of Social Science 3, 63-65 (2012)

 40. The Welfare Facilities Available ToThe Workers In Paper Mills In Madurai
       M. Sumathy and A. Vijayalekshmi
       Indian Journal of Applied research 1, 20-23 (2012)

 39. Customer Service Management in select Public Sector Banks in Cuddalore district, Tamilnadu, India
       K. Sundar and M. Sumathy
       International Journal of Current Research 2, 109-120 (2011)

 38. Railway Budget 2010- 11:An Overview
       M. Sumathy and K. Revathi
       Southern Economist 48, 51 (2010)

 37. Value based score card- a tool of performance appraisal
       M. Sumathy
       SP@RK international online E-journal 2, 212- 223 (2010)

 36. Pomegranate and its Power
       G. Jayalakshmi, M. K. Durgamani and M. Sumathy
       Kisan World 37, 24-27 (2010)

 35. Cash Management in Indian Software Industry
       M. Sumathy
       Journal of Management and Technology 2, 6-20 (2010)

 34. Uses of coconut Oil
       M. K. Durgamani, G. Jayalakshmi and M. Sumathy
       Kisan World 36, 29-31 (2009)

 33. Organic food: Issues and challenges
       G. Jayalakshmi, M. K. Durgamani and M. Sumathy
       Kisan World 36, 9-11 (2009)

 32. Noise Pollution: Effects, Causes and Control
       G. Jayalakshmi and M. Sumathy
       The Journal of Business Studies 6, 23-25 (2009)

 31. E-Commerce and its Application in Indian Industries
       M. Sumathy
       Srels Journal of Information Management 46, 37-42 (2009)

 30. Environment Management accounting(EMA) :An Overview
       M. Sumathy
       Journal of Environmental Science Research International 1, 55-60 (2009)

 29. Corporate Governance and its Possibility for Business Practice
       M. Sumathy and K. N. Kalaivani
       Journal of Business Management 1, 127-132 (2009)

 28. Onslaught of Global Brands –Indian Brands Fight Back
       M. Sumathy
       Journal of Business Management 1, 105-110 (2009)

 27. Indian Strategies for Global Competitiveness
       M. Sumathy
       Journal of Business Management 1, 99-104 (2009)

 26. Indian Global Corps – Strategies and & Global Realities
       P. Natesan and M. Sumathy
       Journal of Asian Business Management 1, 93-97 (2009)

 25. Indian Economy and Global Competitiveness
       M. Sumathy and K. N. Kalaivani
       Journal of Asian Business Management 1, 79-84 (2009)

 24. Foreign Direct Investment: Problems & Challenges in present corporate World
       M. Sumathy
       Journal of Asian Business Management 67-787 (2009)

 23. Motivation in Banking Sector-Need of the Hour
       M. Sumathy and P. K. Anjani
       Indian Economic Panorama 18, 5-7 (2009)

 22. Marketing of Small Scale Cement Based Industries in Namakkal District-Tamilnadu
       M. Sumathy and C. Paramasivan
       Small Enterprises Development, Management & Extension Journal 35, 17-24 (2008)

 21. Employment Generation Through SHG in Pappiredttipatti Taluk – Dharmapuri District.
       M. Sumathy and C. Paramasivan
       Live stock line 2, 19-23 (2008)

 20. Impact of Globalization on Indian Banking Sector
       M. Sumathy
       Professional Banker 8, 36-40 (2008)

 19. Time Management Need of the Hour
       M. Sumathy
       HRD Times 10, 20-21 (2008)

 18. Basel –II and Credit Risk Management
       M. Sumathy
       Banking Finance 10-12 (2008)

 17. Rural Development Through Self-Help Group in Pappireddipatti Taluk, Dharmapuri District, Tamilnadu
       M. Sumathy and C. Paramasivan
       Livestock Line 1, 25-32 (2008)

 16. A Study on Financial health of Sugar Industry :Z Score Analysis
       M. Sumathy
       ISDA Journal 17, 397-404 (2007)

 15. Creative Thinking in Service Sector
       M. Sumathy
       PR Communication Age 10, 5-6 (2007)

 14. Motivation –key to Success
       M. Sumathy
       Life Insurance Today 3, 5-6 (2007)

 13. Social Banking-Achievement and Changes
       M. Sumathy and C. Paramasivan
       Banking Finance 5-6 (2007)

 12. Ulavar Santhai –The Dynamics of Farmers’ Market
       M. Sumathy and C. Paramasivan
       Kisan World 34, 21-23 (2007)

 11. Socio-Economic Development through Poultry Farming
       M. Sumathy and C. Paramasivan
       The Journal of Business Studies 4, 22-27 (2007)

 10. Women Empowerment- Ethics and Logics
       M. Sumathy and K. Nagendran
       Southern Economist 46, 5-6 (2007)

  9. Banking Sector Under Globalisation
      M. Sumathy
      The Journal of World Intellectual Property Rights

  8. Bank Marketing Challenges-2006
      M. Sumathy
      Indian Economic Panorama 16, 5 (2007)

  7. Marketing Strategies for Self Financing Educational Institutions
      M. Sumathy
      International Educator 18, 42-46 (2006)

  6. Cellular Phone Services-usage and Problems
      M. Sumathy
      Business Analyst 1, 79-75 (2006)

  5. Outsourcing of Bank’s Services
      M. Sumathy and K. P. Rajkumar
      Journal of Banking Studies 23, 1-4 (2006)

  4. Emerging Trends in SME Sector
      M. Sumathy and K. P. Rajkumar
      Third Concept 20, 46-48 (2006)

  3. Indian Banking Industry-Challenges Ahead
      M. Sumathy
      Indian Economic Panorama 16, 13-14 (2006)

  2. Market Research in Distribution Network Analysis of Cement Industry in Tamilnadu
      M. Sumathy and D. Mahesh
      Indian Journal of Marketing 27-37 (2006)

  1. Preference Attributes for two Wheelers
      M. Sumathy
      The Economic Challenger 8, 73-73 (2006)

Reverse Chronological Order

2019-2004

4. Problems and Prospects of Dairy Co-operatives in India
    G. Jayalakshmi and M. Sumathy
    Co-operative Perspective 45, 2 (2010)

3. NPA Management in Cooperative Banks in India
    G. Jayalakshmi and M. Sumathy
    Tamilnadu Journal of Co- operation 9, 12 (2009)

2. Retail Banking Scene in India-A Holistic Approach
    M. Sumathy and K. P. Rajkumar
    Management Trends 4, 1 (2007)

1. Banking Industry Vision-2010
    M. Sumathy
    The Indian Banker 2, 1 (2007)

2021

2. L-101847/2021 12.04.2021,M.Sumathy,Professor & Head,Department of Commerce,

Bharathiar University,Coimbatore-641046,,Literary Work/Dramatic Work,A Hand Book  of e-Governance Practices in India 4857/2021-CO/L,24.02.2021

1. L-101348/2021 dated 5.4.2021 ,M.Sumathy,Professor & Head,Department of Commerce, Bharathiar University,Coimbatore-641046,Literary Work/Dramatic Work,Evaluative Model on Perception of Users towards E-Governance Practices,2699/2021-O/L,03.02.2021

2020

L-96289/2020 ,M.Sumathy,Professor & Head,Department of Commerce,Bharathiar University,Coimbatore-641046 Literary Work/Dramatic, Work Perception of Women on New Economic Policy 12199/2020-CO/L 28.08.2020

19.   Technology and Commerce : Prospects and Challenges

         Dr.M.Sumathy -Sujith T S-Maya Publications , Kancheepuram-2022

18.   Management Information system and cyber security

        Dr.M.Sumathy -School of Distance Education for Post Graduate Degree Programme-M.B.A-2020-21

17.   Environment Management

        Dr.M.Sumathy -School of Distance Education for Post Graduate Degree Programme-M.B.A-Sep 2021-Semetser-III-Course code:MGT-301

16.    A Handbook on e-governance

       Dr.M.Sumathy -Abhijeet Publications, New Delhi 110002-2020

15.  Financial Accounting

       Dr.M.Sumathy-Couse Material for MBA in Waste Management and Social Entrepreneurship, Mahatma Gandhi National Council of Rural Education-2019

14. Marketing Management
     M. Sumathy - Self Learning Material for CBCS (B.Com) CO1651.1
     
 13. Accounting for Specialsied Institutions
     M. Sumathy - Self Learning Material for CBCS (B.Com) (2019) CO1543     

 12. Financial Markets and Services
     M. Sumathy
     Self Learning Material for CBCS (B.Com) (2019) CO156.1

 11. Price discovery of equity index futures and spot market in India
     M. Sumathy, L. S. Sridhar
     Scholars Press Mauritius (2017) ISBN: 978-3-639-66955-8

 10. Principles of Accountancy
     M. Sumathy, G. Sasikumar and K. Senthilkumar
     Himalaya Publishing House, Mumbai (2018) ISBN: 978-93-5273-436-8

 9. Consumers in Digital Era Issues and Concerns
     M. Sumathy and Suresh Misra Padmasani
     Vijay Nicole Imprints Private Limited, Chennai (2017) ISBN: 978-81-8209-494-9

 8. Marketing of Packaged Drinking Water in Coimbatore
     M. Sumathy and S. Vijayalakshmi

 7. Teaching of Commerce
     M. Sumathy and C. Manoharan
     Regal Publications, New Delhi (2014) ISBN: 978-81-8484-364-4

 6. Research Dimensions in Commerce and Management
     M. Sumathy, G. Ganesan and P. Chellasamy
     Sakthi Press Coimbatore (2014) 7881923306935

5. Research Dimensions in Commerce and Management
      M. Sumathy, G. Ganesan and P. Chellasamy
      Bloomsbury Publishing India PVT LTD, London, New Delhi, Newyork Sydney (2014) 
      ISBN: 978-93-84052-36-2

4. Emerging Research Paradigms in Social Sciences
      M. Sumathy, G. Ganesan and Preema Rose Nichlavose
      Bloomsbury Publishing India PVT LTD, London, New Delhi, Newyork Sydney (2013) 
      ISBN: 978-93-82951-33-9

3. Consumer awareness, welfare and protection Problems and Prospects
      M. Sumathy and G. Ganesan
      Regal Publications, New Delhi (2012) ISBN:978-81-8484-143-5

2. Globalisation and Consumerism –issues and challenges
      M. Sumathy and G. Ganesan
      Regal Publications, New Delhi (2012) ISBN:978-81-8484-133-6

1. Banking Industry in India
      M. Sumathy
      Regal Publications, New Delhi (2011) ISBN:978-81-8484-098-8

Ongoing

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Completed

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