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“எண்ணிய முடிதல் வேண்டும்,
நல்லவே எண்ணல் வேண்டும்;
திண்ணிய நெஞ்சம் வேண்டும்,
தெளிந்தநல் லறிவு வேண்டும்;”
- மகாகவி சி. சுப்பிரமணிய பாரதி
“Let my thoughts bloom into action;
Let me think only noble thoughts;
Let me have valiant heart;
Let me have a clear wisdom;"
- Mahakavi C. Subramania Bharathiar
PROFILE
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
Research Area
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
Featured Publications
Courses Teaching
- Quantitative Methods for Management
- Quantitative Techniques
- Financial Services
EDUCATION & CAREER
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Education
-
Ph. D.
Subject : Commerce
Institution : Madurai Kamarajar University
Affiliated University : Madurai Kamarajar University
Year of Award : March 2015M.B.A.
Subject : Management
Institution : Madurai Kamarajar University
Affiliated University : Madurai Kamarajar University , Madurai
Year of Award : April 2002M.Phil.,
Subject : Commerce
Institution : Madurai Kamarajar University
Affiliated University : Madurai Kamarajar University , Madurai
Year of Award : August 2000B.Ed.
Subject: Education
Institution : Thiagarajar College of Preceptors, Madurai
Affiliated University : Tamilnadu Teachers University, Chennai
Year of Award : April 1997M.Com.
Subject: Commerce
Institution : Fatima College Madurai
Affiliated University : Madurai Kamarajar University , Madurai
Year of Award : April 1996B.Com.
Subject: Commerce
Institution: Sri Meenakshi Govt. College
Affiliated University: Madurai Kamarajar University , Madurai
Year of Award: April 1994
- Career
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At Bharathiar University (Reverse Order)
Assistant Professor : Feb 2009 to Till DatePast Experience
Assistant Professor: June 1997 to Feb 2009 at Fatima College , Madurai.
RESEARCH AREAS
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
PUBLICATIONS
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- 2021
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17. Managing mental & psychological wellbeing amidst covid-19 pandemic: positive psychology interventions
MT Paul V., NU Devi
The American Journal of Humanities and Social Sciences Research 4 (3)
121-131, 2021.16. Family incivility, burnout and job satisfaction: examining the mediation effect
MT Paul V., NU Devi
Benchmarking: An International Journal, (ahead of print)
(ahead of print), 2021.Family incivility and entrepreneurial success of MSMEs: moderating role of psychological capital
MT Paul V., NU Devi
South Asian Journal of Marketing & Management Research 10 (10)
35-45, 2021. - 2020
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Artificial intelligence: pertinence in supply chain and logistics management
NU Devi, MT Paul V.
Xi'an JianzhuKejiDaxueXuebao/Journal of Xi'an University of Architecture & Technology 12(9)
701-709, 2020.Association between the profile of respondents and their view on relationship lending among the micro, small and medium enterprise borrowers
C. Dhayanandh V. Ramanujam, NU Devi, K. Lingaraja
International Journal of Management (IJM) 11 (3),
475-487, 2020. - 2018
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Exploring the relationship between psychological capital and entrepreneurial success
MT Paul V., NU Devi
International Journal of Pure and Applied Mathematics, 119 (18)
2987-2999, 2018.Financial inclusion of unorganised labourers and small scale traders
NU Devi, K Lingaraja
SMART Journal of Business Management Studies, 14(2)
48-62, 2018.Psychological capital, outcome expectation and job performance: a mediated model of innovative work behavior
MT Paul V., NU Devi
International Journal of Research Engineering And Management, 1 (1)
52-60, 2018.Relationship between factors of marketing communication with special reference to organised retailers in kerala
NU Devi, V Vipin
International Journal of Research and Analytical Reviews, 5(4)
J82-J84, 2018.Changing consumer behaviour towards emerging shopping malls in calicut
V Vipin, NU Devi
Asia Pacific Journal of Research, 1(6)
1-15, 2018.
- 2019
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Entrepreneur’s Psychological Capital : An Enticing Affair
MT Paul V., NU Devi
Lambert Publishing House, Germany, 2019. ISBN: 9786200264343E-Commerce
NU Devi
Charulatha Publications, Chennai, 2019. ISBN:9789388335546 - 2018
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Business Statistics – Made Simple to learn and apply (Subject Book)
NU Devi
Lambert Publishing House, Germany, 2018. ISBN:9786138344360 - 2016
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Morale – a Study withSpecial Reference toCollege Teachers inMadurai City
NU Devi
ProQuestDissertationsPublishing, United States. 2016. ISBN: 9781392678572Human Resource Management – A Fundamental Text (Reference Book)
D Deepa Murali, NU Devi
Lambert Publishing House, Germany, 2016. ISBN: 978659927676 - 2013
- Business Strategies for Sustainable Growth – A Global Perspective (Edited Volume)
NU Devi
NCRC publications, Coimbatore, 2013.ISBN:9789381537077 - 2011
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Services Sector – Strategies to Win Global Competition (Edited Volume)
NU Devi
Excel India Publishers, New Delhi, 2011. ISBN: 9789381361177 - 2010
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Social Entrepreneurship – Strategies for Nation Building (Edited Volume)
R Venkatapathy, K Malar Mathi,NU Devi
Excel India Publishers, New Delhi, 2010. ISBN: 9788174468659
TEACHING
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
PROJECTS
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Funded Projects(National Level)
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1. DAE-BRNS
Title of the project : ******************************
Funding Agency : ******************************
Amount : Rs. ******************************
Duration : ******************************
2. UGC-MRP
Title of the project : ‘ ******************************’
Funding Agency : ******************************
Amount : Rs. ******************************
Duration : ******************************
1. Funding Agency Name
Title of the project : ‘ ******************************’’
Funding Agency : ******************************
Amount : Rs. ******************************
Duration : ******************************
- Consultancy Projects
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RESEARCH GUIDANCE
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- ONGOING
-
Maria Tresita Paul V.
Title of the Thesis : FAMILY INCIVILITY AND JOB-LIFE SATISFACTION: A MODERATED MEDIATION MODEL OF BURNOUT AND PSYCHOLOGICAL CAPITAL
Year of Award: On goingAyyanar
Title of the Thesis : A STUDY ON HEALTH, SAFETY AND WELFARE MEASURES IMPLEMENTED IN IRON AND STEEL MANUFACTURING INDUSTRY IN COIMBATORE DISTRICT
Year of Award: On goingVineeth
Title of the Thesis : (IN REVIEW OF LITERATURE STAGE AND YET TO DESIGN THE TITLE)
Year of Award: On going - AWARDED
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Vipin V.
Title of the Thesis : IMPACT OF MARKETING COMMUNICATION BY ORGANISED RETAILERS ON CONSUMER BUYING BEHAVIOUR IN KERALA.
Year of Award:2019Rema P.
Title of the Thesis : A STUDY ON THE “ROLE OF MGNREGS IN FINANCIAL INCLUSION AND SAVING HABITS OF WOMEN PARTICIPANTS IN KERALA” WITH SPECIAL REFERENCE TO THRISSUR DISTRICT
Year of Award:2020
- Ongoing
-
Bhavaramtharini M. S.
Title of the Thesis : (In process of finalization)
Year of Award:On going - Awarded
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Prabhu P.
Title of the Thesis : A study on Impact of Management November, Marketing Information System (MIS) in improving Operating Efficiency of Travel and Tourism with special reference to Coimbatore.
Year of Award: 2018Kiruthika.M
Title of the Thesis : A study on compulsive buying behaviour and post purchase cognitive dissonance of consumers with reference to Coimbatore district.
Year of Award: 2017Kamala Kanchana
Title of the Thesis : A study on farmers’ attitude towards organic farming with reference to Coimbatore district
Year of Award: 2017Maria Tresita Paul V.
Title of the Thesis : A study on psychological capital and its influence on entrepreneurial success with special reference to MSMEs in Coimbatore District
Year of Award: 2017M. Ramraj
Title of the Thesis : A study on Employees Attitude towards Internal Auditing Practices in Lakshmi Mills Company Ltd., Coimbatore.
Year of Award: 2016T. Prema
Title of the Thesis : A Study on Employee Job Rotation and its impact on Job Involvement
Year of Award: 2016T. Roobini Devi
Title of the Thesis : A Study on Financial and Banking Transactions of Small Scale Retailers of Garments in Coimbatore.
Year of Award: 2015G. Yuvashree
Title of the Thesis : A Study on Financial Inclusion of Unorganized Labourers and Small Scale Traders in Eorde District
Year of Award: 2015C. Shenbagamalar
Title of the Thesis : A Study on Cultural Intelligence among Employees of HP Global Soft Chennai.
Year of Award: 2014R. Devika
Title of the Thesis : A Study on Personality Domains and its Impact on Organizational Citizenship Behaviour with reference to Faculties of Engineering Colleges in Coimbatore.
Year of Award: 2014R. Yamuna
Title of the Thesis : A Study on Employee Engagement in Manufacturing Industry with special reference to Coimbatore District.
Year of Award: 2013
- Ongoing
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- Completed-23
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Santhosh
Title of the thesis: A Psychological capital and employee work engagement
Year of award: 2020
S. Selvakumar
Title of the thesis: Study on process design and development of job instructions is transferred to employees.
Year of award: 2020
T. Narmadha
Title of the thesis: A Study of Employees training and job crafting effects on job satisfaction
Year of award: 2020
K. Nagarathinam
Title of the thesis: A study on supervisor's perceived organisation status and training transfer
Year of award: 2020
V. Kalaimani
Title of the thesis: performance appraisal system
Year of award: 2020
R. K. Jeeva bharathi
Title of the thesis: A study on organization culture and employee benefits followed in ksb pumps
Year of award: 2020
V. Alex Vivian
Title of the thesis: A study on logistics management- air cargo operations
Year of award: 2020
M. Mohan prakash
Title of the thesis: Role of burnout on employees in rotaro engineering
Year of award: 2020
M. Mithun chakkaravarthi
Title of the thesis: A Study on Employee Motivation
Year of award: 2020
R. Gowtham
Title of the thesis: Ergonomic Improvement at the Shop floor of ROOTS Premises
Year of award: 2020
M. Gokulakumar
Title of the thesis: Minimization of rubber waste due to Purge leak in TVS rubber factory
Year of award: 2020
M. Dhanushapreethi
Title of the thesis: Study on employee retention strategies
Year of award: 2020
G. Gunasathana
Title of the thesis: A study on advisors' satisfaction and awareness of mutual funds
Year of award: 2019
S. Harikrishnan
Title of the thesis: A study on cash management
Year of award: 2019
S. Indra priyadharshini
Title of the thesis: A study on customer relationship management to improve customer satisfaction in aavin
Year of award: 2019
K. Nhiranjhan
Title of the thesis: A study on consumer preferance and knowleadge penetration of sakthi dairy product
Year of award: 2019
S. Subhashini
Title of the thesis: A study on performance appraisal in sakthi sugars-(soya division) pollachi.
Year of award: 2019
R. Vikram
Title of the thesis: Effectiveness of grievance redressal system
Year of award: 2019
J. Jones samuel athisayaraj
Title of the thesis: Analysis into data collection of infrared rays uses for industrial product
Year of award: 2019
N. Ragunarayanasamy
Title of the thesis: A study on impact of training and development on employees performance
Year of award: 2019
K. S. Saravanan
Title of the thesis: Job satisfaction
Year of award: 2019
S. Sindhu
Title of the thesis: An analysis on customer satisfaction over two wheeler loan validation and verification process
Year of award: 2019
Vasuki Kandasamy
Title of the thesis: A study on employee engagement
Year of award: 2019
INSTITUTIONAL RESPONSIBILITIES
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- ADMINISTRATIVE (BHARATHIAR UNIVERSITY)
-
Coordinator
Period : 2020 - Till date
Nature of Responsibility: SWAYAM MOOCCoordinatore
Period : 2019 - Till date
Nature of Responsibility: Bodhi research forum, BSMEDStaff-in-Charge
Period : 2001 - 2004
Nature of Responsibility: CIA Staff-in-ChargeCoordinator
Period : 2004 - 2006
Nature of Responsibility: Rotaract Club CoordinatorStaff Secretary
Period : 2006 - 2007
Nature of Responsibility: SecretaryCultural activities Dean
Period : 2007 - 2008
Nature of Responsibility: Cultural activities Dean
ALUMINI REFLECTIONS
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Awards
-
- Membership
-
AWARDS & MEMBERSHIPS
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Awards
-
- Membership
-
VISITS / COLLABORATIONS / OTHERS
- Quantitative Techniques / Methods, Research Methods
- Finance, Accounting, Statistics
- HRM, Organizational Behavior, Marketing
0422-2428267
umadevi@buc.edu.in
6381735732
ACADEMIC IDENTITY Scopus ORCID Google Scholar Publons Vidwan / IRINS
- Visits
-
Countries Visits : Sri Lanka
Duration of Visit : 5 days
Month and Year : 11.05.2017 to 15.05.2017
Purpose of Visit : International Conference paper presentation on ‘Strategies for Nurturing Sustainable Agriculture in India – A Management Perspective’ - Collaborators
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- Others
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